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Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
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Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO.
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SEM/Paid Search account management and execution in Google Ads. Google Ads Search Certification required within the last year. The following are considered a plus: GDN, Microsoft Ads, YouTube, FB/IG, LinkedIn, Google Looker Studio, and Google Analytics (desired but not required.
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To benchmark tor forecast trends · Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous Requirements: · Bachelor’s degree in business, marketing, or advertising preferred · 6+ years of hands-on Paid Search experience, preferably within an Ad Agency · Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and YouTube.
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The Search Engine Marketing Strategist is responsible for aiding the sales team and paid search team by auditing accounts, assisting in client calls, giving strategy recommendations, and helping with proposals.
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Requirements Must Haves 7+ years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.
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The PPC Analyst, Search & Social is responsible for the planning, strategy, and execution of paid search engine marketing and social media advertising campaigns. Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others.
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Knowledge and experience in managing paid advertising campaigns (Google Ads, Facebook Ads, etc.) As a Marketing Ops Account Manager, you will be responsible for managing SEO campaigns and implementing effective strategies to drive organic traffic and improve search engine rankings.
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Experience managing digital campaigns such as social media marketing, display ads, search marketing, etc. Perform analysis on website, search, and campaign performance metrics and make appropriate recommendations for improvements.
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Work with Google, Microsoft, and Search Ads 360 Vendor Teams to Ensure PPC Program Objectives are Met, Troubleshoot Issues and Stay Informed of New Capabilities for Program Optimization. Ability to Navigate and Generate Reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI.
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Experience in omni-channel marketing, search engine marketing or search engine optimization. Amazon Ads Account Manager - Grocery Vertical, Grocery AM. Experience in omni-channel marketing, search engine marketing or search engine optimization.
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Become an expert with media trading platforms and analytics tools across multiple digital channels, including display (banner ads), mobile (smartphone, tablet), search (Google, Yahoo! e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization.
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Responsibilities:Assist in the planning, execution, and optimization of digital B2B marketing campaigns, including but not limited to email marketing, LinkedIn and Twitter, SEO, PPC, Google ads, and display advertising.
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Google Analytics, Google Search Console, Looker Studio, A/B Testing Tools and common media buying platforms (Google Ads, Microsoft Ads, LinkedIn, etc.) Google Analytics, Google Search Console, Looker Studio, A/B Testing Tools and common media buying platforms (Google Ads, Microsoft Ads, LinkedIn, etc.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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