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In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
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Personally, with their team, and via management of third-party vendors, they are accountable for packaging design, advertising creative, consumer promotion incentives and shopper marketing, and media strategy, planning and execution.
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Combined fifteen years’ experience owning the strategy, planning and implementation work for brand positioning, brand marketing, demand generation marketing, media management, digital marketing, social media marketing, marketing analytics, market research, community relations, corporate communications, employee communications, content marketing, and web content management.
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Direct the strategic development and execution of social media and influencer marketing initiatives across the GM brand and its consumer brands-Chevrolet, GMC, Buick, and Cadillac-aligning with GM's overarching marketing objectives.
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Additional Information Dir Sales & Marketing, Nekajui, a Ritz-Carlton Reserve. Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
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Consulting experience with 3 rd party Email and Data Security tools such as Abnormal, Proofpoint, and Mimecast are needed. Ability to participate and lead demand generation and marketing efforts focused on pipeline generation when needed.
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Call on and secure relationships with senior leadership in Epidemiology, Primary and Secondary Research, Medical Affairs, Value and Evidence, HEOR, Marketing, Brand Management, Product Management, Managed Markets, Market Access, Data Analytics, and other areas within organizations.
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Leadership of the overall brand strategy inclusive of mapping, framework development, innovative engagement planning for current brands and future launches, inclusive of marketing operations for KOL strategy and planning including agency management, champion materials through CAC, Totality, MRC.
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Dealership management experience is a plus (sales manager, internet sales manager, business development manager, F&I manager, marketing manager, marketing director, parts manager, service manager, fixed operations manager.
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Works directly with the director of training to develop the learning & development strategy for the sales & marketing function. And by collaborating with Product Marketing, Customer Marketing and Marketing Operations they will guide the development of relevant culinary-based content and training materials.
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2+ years of graphic design experience with a graphic design firm, advertising agency, in-house corporate marketing department, or 4+ years of freelance/equivalent work experience. Support the Creative Director in designing, creating, and implementing branded innovative print and digital media content across platforms (websites, brochures, social media, email, advertising, etc.
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Proficient in Google Analytics, Google Ads, paid social advertising platforms, SEM Rush, and other relevant performance marketing technologies. This role reports to the Chief Marketing Officer and will have one direct report, a Marketing Coordinator.
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Participate in our social media marketing campaigns, including creating reels, stories, videos and in-feed posts (check out the hashtag #CengageBA on Instagram and TikTok to see Ambassador-made content.
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Build and configure demo scenarios in Genesys or NICE CXone Cloud Admin and Architect including ACD, IVR, outbound dialers, queuing, skilling, quality, ACD, Email, Web Messaging, and SMS and other digital channels.
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10+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing and/or product-led growth marketing. Partner with AMER/EMEA/APAC Field Marketing leads to plan mid-to-lower funnel campaign related activations to accelerate opportunities and conversions.
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