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Campaign Performance: Assess the performance of omni-channel marketing campaigns, including email marketing, social media, PPC, SEO, and traditional media, to evaluate effectiveness and impact on key metrics.
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Plan and execute digital marketing campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.
$72,000 - $108,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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These task are inclusive of but not limited to: promoting the Atlanta Jazz Festival, promoting the ELEVATE Atlanta festival, promoting OCA’s various services geared to Atlanta’s art community, managing publication the OCA’s monthly e-newsletter and all email marketing and developing social media initiatives/promotions in conjunction with the City of Atlanta’s social media policies and guidelines.
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Social media experience required: LinkedIn, Facebook, Instagram and TikTok. Google AdWords, geofencing and paid social media campaign experience required. WordPress, Email marketing, CRM and Marketing Automation experience required.
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Create, manage, optimize and report on paid social media, geofencing and Google Ads campaigns. Own the email marketing program and the ongoing maintenance of the email platform while providing recommendations for improvement and more effective data management.
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Develop and execute event marketing campaigns, including email marketing, social media, and other digital channels. Familiarity with digital marketing channels, such as email marketing, social media, and web analytics.
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Monitor and report on the performance of marketing campaigns, including web analytics, social media engagement, and ROI analysis. Preferred experience in marketing analytics tools, Wordpress, Squarespace, META, Excel, CRM systems, Email Marketing Systems and project management software.
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Digital Marketing: Understanding of digital marketing concepts, including ECO, SEM, email marketing, social media marketing, and content marketing, to optimize online presence and drive traffic.
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Client Communications: Drive client engagement and satisfaction through effective communication strategies, including digital marketing, advertising campaigns, email marketing, and social media engagement.
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Event Promotion: Assist in developing promotional materials and strategies to attract attendees to events, including social media campaigns, email marketing, and advertising.
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The integrated marketing campaigns that this candidate will work on may include, but not be limited to, email campaigns, content marketing, search engine marketing, digital advertising and social media promotion, as well as virtual and in-person events.
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Create and maintain content calendars for LinkedIn social media, email marketing, and other digital marketing channels. Responsibilities:Assist in the planning, execution, and optimization of digital B2B marketing campaigns, including but not limited to email marketing, LinkedIn and Twitter, SEO, PPC, Google ads, and display advertising.
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Digital Marketing: Oversee digital marketing initiatives, including SEO, digital advertising, social media, email marketing, and account-based marketing.
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Thorough understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Additionally, they provide digital audits, strategy, and analytics across multiple channels, including email, social media, and web marketing and advertising.
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Plan, execute, and manage all digital marketing strategies, including Web, SEO, SEM, email marketing, and social media. Work closely with the sales and marketing teams to align efforts and build programs that support sales enablement and drive revenue.
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