Marketing Director

Director of Marketing & Brand Strategy Position OverviewWe are seeking a strategic marketing leader to shape the brand direction for a high-growth, multi-unit restaurant organization. This role will own the marketing vision, digital ecosystem, loyalty strategy, and local market initiatives—driving measurable sales growth and deeper guest engagement while partnering closely with cross-functional leaders.Brand Strategy & Revenue GrowthLead and evolve the overall marketing strategy to support national expansionEnsure consistent brand execution across all guest touchpointsDrive Same-Store Sales and profitability through data-driven campaignsUse analytics, testing, and insights to optimize performance and ROIAlign marketing initiatives with Operations, Culinary, Finance, and Technology teamsDigital, Loyalty & Guest EngagementBuild and manage a best-in-class loyalty programOversee website, mobile app, online ordering, and in-store digital experienceShift traffic from third-party platforms to owned channelsDirect SEO, online reputation, and guest review strategyLead social media, content strategy, and creative storytellingLocal Marketing & Community ImpactCreate scalable local store marketing programsDevelop community partnerships, school programs, and fundraisersEquip operators with tools to grow neighborhood awareness and trafficLeadership & Team DevelopmentLead, mentor, and develop the marketing teamManage agencies and vendor partnersEstablish clear KPIs and accountability for resultsCollaborate cross-functionally to ensure flawless executionWhat You Bring5+ years of progressive marketing leadershipExperience in restaurants, hospitality, retail, or consumer brandsProven ability to grow sales through marketing initiativesExpertise in digital platforms, loyalty, and brand buildingStrategic mindset with hands-on execution abilityBachelor’s degree preferredWhy This RoleHigh-visibility leadership in a rapidly expanding brandPerformance-based incentive tied to real business impactCollaborative culture focused on innovation and guest experience