CRM Brand Marketing Manager
The CRM Brand Communications is responsible for successful project management and implementation of the CRM strategy. This role interacts with the brand(s), and advertising teams, a variety of internal stakeholders, as well as agency partners. In addition to Brand specific CRM strategy execution, this role may also manage some enterprise programs that touch all brands. As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.Key Responsibilities Include But Not Limited ToManage brand CRM strategies to ensure the overall brand objectives and strategic directives are achievedLiaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategiesManage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being met Manage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholdersMaintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand level Responsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval process Basic QualificationsBachelor's degree 8 + years of digital marketing/CRM professional experienceClient or Marketing Agency CRM experience is required Strong attention to detail and consistent follow through, with demonstrated ability to bring projects to successful conclusion, on time and within budgetAbility to identify and resolve problems in a timely manner, and to gather and analyze information skillfullyExperienced self-starter who can manage multiple projects in tandem with minimal supervision Strong interpersonal skills in leading cross-functional resources, resolving conflicts, fostering alignment, and gaining commitmentExcellent communication skills, with the ability to relate relevant information to all levels of the organization effectively and efficiently Ability to forge relationships with internal and external cross-functional teamsMicrosoft Word, Excel and PowerPoint skills Preferred QualificationsAutomotive marketing knowledge and experience is a plus Ability to clearly communicate complex concepts through simple, focused storytelling and well-structured presentations.Our Benefits — Designed With You In MindComprehensive Health & Well-being CoverageFrom your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.Family Building BenefitWe proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.Generous Paid Time OffWe believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.Competitive Retirement Savings PlansWe Help You Plan For The Future WithAn employer match on contributions to your 401k, Roth, and Catch-Up plansAn employer contribution, even if you don’t contributeIncome Protection & Insurance OptionsBenefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.Company Vehicle Lease ProgramEligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.Support for Your Growth and Giving BackWe believe in investing in your future and your passions:Tuition reimbursementStudent loan refinancing programs18 paid volunteer hours each year to make a difference in your communityAnd so much more!When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.EOE / Disability / Veteran