Sr. Power BI Analyst, Marketing

About Upper Echelon Products (UEP)In 2015 Upper Echelon Products® (UEP), fueled by analytical feedback, introduced Repel®, fulfilling consumers' desires for an umbrella of exceptional quality. Today, UEP stands among the top 1% of US sellers on Amazon, boasting eight distinct product lines and over 120 offerings, with many more innovations in the pipeline, amassing over $100 million in revenue. As UEP expanded, it welcomed friends into its fold, evolving into a global collective of brilliant minds fostering an inclusive and collaborative culture that champions new ideas and diverse perspectives. Based in Austin, TX, Upper Echelon Products© (“UEP”) is a data-centric consumer products firm specializing in a diverse range of branded items distributed via eCommerce platforms. UEP exclusively manufactures and distributes Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam products, electronic gadgets, and bedding essentials, as well as Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors. Our mission is to enhance everyday life through high-quality, innovative products that provide comfort, convenience, and joy—sold directly to consumers worldwide.Who We're Looking ForWe’re seeking a technically skilled, detail-oriented analyst who thrives on converting complexity into clarity. You should be naturally curious, data-literate, and business-savvy—with strong communication skills and a knack for translating numbers into narratives.What You'll DoAs a Sr. Associate Power BI Analyst, Marketing, you will transform large datasets into meaningful business insights to support data-driven decision-making across UEP’s global marketing team. You’ll partner closely with Finance and Operations to monitor Seller Central metrics, Sellerboard profitability, and advertising performance—bringing visibility to the cost drivers and ROI behind every campaign and SKU.Key Focus AreasReporting & Dashboard CreationBuild, optimize, and maintain Power BI dashboards to monitor marketing performance, fee and cost analysis, and other Amazon metrics.Integrate data from multiple sources, including Amazon Seller Central, NetSuite ERP, Google Sheets, and internal databases.Cross-Functional CollaborationPartner with the Finance team to reconcile and validate cost structures, profitability models, and marketing spend breakdowns.Collaborate with Marketing stakeholders to translate business goals into actionable metrics and data visualizations.Cooperate with the IT team to get and store data in internal databases.Data Governance & OptimizationEnsure data accuracy, consistency, and accessibility across marketing reports.Identify data gaps and recommend process improvements for reporting automation and performance tracking.CapabilitiesStrong organizational and analytical mindsetConfident, clear communicator (especially in English)Self-motivated, dependable, and capable of managing competing priorities in a fast-paced remote environmentCross-functional collaboration: Able to work effectively with non-technical stakeholdersBusiness acumen: Understands the ‘why’ behind metrics and how they influence P&LOwnership mindset: Takes initiative and drives tasks to completion without heavy oversightAttention to detail: Ensures accuracy and consistency in all reporting and analysisQualifications2–4 years of experience in BI/reporting or data analysis, ideally within e-commerce or marketingProficiency in Power BI (DAX, Power Query, SQL, data modeling)Familiarity with Amazon Seller Central, Sellerboard, SellerSprite and NetSuite ERP a strong plusExperience with SQL, Excel/Google Sheets, and cloud-based databasesUnderstanding of marketing funnel metrics, ROAS, TACoS, and cost analysis frameworksEEOUpper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.