Director of Engagement

A company is looking for a Director of Engagement to drive utilization of telehealth services and enhance client retention. Key Responsibilities Design and execute data-driven CRM strategies for customer engagement and lifecycle management Define and manage customer cohorts, identifying engagement barriers and improving CRM performance metrics Collaborate with cross-functional teams to enhance communication channels and develop multi-channel engagement programs Required Qualifications Bachelor's degree preferred Experience in CRM strategy, lifecycle marketing, or customer engagement Experience in healthcare or telehealth is highly preferred Strong analytical skills with the ability to use data for segmentation and targeting Familiarity with behavioral science principles in marketing or customer experience