Director, RSV HCP and Channel Marketing Strategy

Understanding the dynamics of healthcare professionals and brand positioning is critical to the success of our marketing strategies. The way we build and maintain strong relationships with key healthcare professionals and stakeholders has become a significant part of our overall brand marketing investment, ensuring GSK's leadership in the industry.As the Director of RSV HCP and Channel Marketing Strategy, you will set the strategic direction for GSK’s HCP and channel marketing initiatives. This includes owning and designing the brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities. This role is essential in developing strategic customer marketing plans and objectives that drive brand growth and market share for GSK’s RSV vaccine, ensuring alignment with overarching business goals.Responsible for coordinating with HCP and other channel engagement teams, you will combine insights from customer perspectives and brand needs to refine marketing strategies. This includes collaborating with analytics, access, and field teams for relevant insights and to inform brand direction.You will be responsible for defining and monitoring KPIs to assess and drive brand performance. This critical role requires high levels of stakeholder engagement, strategic mindset, financial acumen, and innovative approaches to customer marketing.You will report directly to the Senior Director of RSV Brand Marketing, Adult Vaccines.Additional level of key activities:Brand HCP and Channel Marketing Strategy:Set the strategic direction for content and messaging outputs and field programs and campaigns tailored to HCP and other channel customers’ needs and preferencesDrive strategic HCP segmentation effortsCollaborate with global teams to align on HCP strategy and core campaign visionMaintain a detailed understanding of customer segments and competitive marketplaceTailor brand strategy to HCPs to enable consistent messaging and identity across all channelsInterface with Medical as well as Consumer Marketing and HCP Execution teams to ensure alignmentBuild and maintain strong relationships with key healthcare professionals and stakeholders to support brand advocacy and market penetrationEngage and collaborate with senior stakeholders to secure buy-in and resources for HCP and channel engagement initiatives, ensuring high visibility and strategic alignmentBrand Performance Measurement & Reporting Report on the effectiveness of brand HCP and channel marketing initiatives to senior leadership, providing insights and strategic recommendations for continuous improvementDefine and monitor leading and lagging indicators such as intent, vaccination rates, and market share to assess and drive brand performance Business ManagementDrive innovation in brand HCP strategy approaches to stay competitive and adapt to market changesFoster an environment of innovation, inclusion, challenge, trust, and development within the teamsWhy You? Basic Qualifications: Bachelor’s degree8+ years of customer marketing or other relevant commercial experience5+ years working with or leading cross-functional teams2 + years of strategy development preferably in complex environmentsExperience in pharmaceutical marketingPreferred Qualifications: MBA or Master’s degree in marketing or related disciplinesExperience in vaccines strongly preferredField experience strongly preferredProficiency in digital marketingExperience in utilizing AI to understand customers, create campaigns, and continuously refine and modify to maximize impact in the marketAbility to understand and influence HCP mindsets and experiencesExperience in market research, marketing promotions, strategy, tactics, and resource allocationPractical experience with prescription brand marketing principlesAbility to motivate, lead, and influence across various levels and functionsExcellent communication (written and verbal), interpersonal influence, and prioritization skillsStrong business acumen and demonstrated analytical skillsKnowledge and practical application of compliance acumen in the pharmaceutical spaceCore Capabilities / Competencies:Competitive mindset: Passion to conquer uncharted territory and create public health impactHCP and channel brand strategy and positioning: Bring the strategic vision to define and elevate HCP and channel brand strategy, positioning it with clear differentiation and purpose across HCP segmentsBrand design: Envision and architect holistic brand experiences that seamlessly connect HCP interactions to the brand’s purpose, emotion, and valueMarket landscape understanding: Possess a deep, analytical grasp of HCPs in the vaccines marketplace – able to interpret trends, competitive movements, and HCP and channel customer behaviors to anticipate change and guide strategic decisionsObjectives and key results: Driven by outcomes, able to establish and deliver measurable goals that align marketing performance with business growth and public health impactAdditional Capabilities / Competencies:Demonstrates an understanding of channels, pricing, and market access strategiesStrong analytical skills with the ability to make data-driven decisionsDrives market and brand opportunity analysis and develops actionable brand insightDemonstrates sense of ownership for the shared success of the team and assetThrives in a fast-paced, dynamic, competitive environment and drives culture of trust, respect, transparency, and accountabilityLI- GSKPlease visitGSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call. Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at SummaryLocation: USA - Pennsylvania - PhiladelphiaType: Full time