Digital Merchandising Manager

About the Role The Digital Merchandising Manager will own and drive the DTC commercial business—connecting product priorities, inventory planning, site merchandising, and performance goals to the online APS consumer experience. You’ll be the day-to-day owner of “what wins on site,” guiding product focus and trading actions to drive sales, conversion across APS core categories. This role sits at the center of a lean, fast-moving team and works closely with Operations (inventory/fulfillment) and Marketing (paid marketing, social, content, partnerships) What You’ll Do Own APS.com Product Focus & Commercial Direction Set DTC product priorities across hero items, launches, seasonal focus, and clearance Build a clear category-focused plan tied to performance goals and inventory availability Participate in seasonal buying offense, using consumer trends + hindsight analysis to inform an APS.com product assortment and buying strategy that will meet business goals Align with Wholesale stakeholders on launch timing and product storytelling while advocating for DTC needs Trade the Business Monitor weekly performance (traffic, sales, conversion, AOV) and turn insights into action Partner with Operations on availability, allocations, replenishment timing, and inventory health Recommend trading actions such as: shifting onsite focus based on inventory and conversion pacing constrained SKUs promo/markdown and clearance strategies Guide Site Merchandising Strategy Set weekly onsite priorities (homepage focus, collections/landing pages, featured product sets) Ensure strong launch execution and premium digital presentation standards Use onsite analytics (search, journey behavior, conversion funnel) to steer merchandising direction and guide business priorities Partner with Marketing to Drive Growth Provide product priorities and inventory guardrails for: paid acquisition social storytelling/community key marketing partnerships that drive traffic Ensure campaigns land into strong onsite destinations (collections/landing pages aligned to campaigns) Share insights to improve marketing performance (what converts, what’s constrained, what to scale) Key Cross-Functional Partners Operations: inventory flow, availability, fulfillment impacts Marketing: paid channels, social, partnerships, content direction Creative/Content: storytelling and content readiness for key moments Wholesale stakeholders: alignment on product focus + launches What Success Looks Like Strong DTC sales / growth in key categories Higher conversion / better onsite journey performance A clear seasonal go to market plan with a shared vision of success (KPIs) Stronger alignment between inventory availability, site focus, and marketing investment Clean, compelling onsite execution that reflects best in class brand standards What We’re Looking For 5–8 years experience in eCommerce merchandising, digital merchandising, or commercial eCommerce management Strong commercial instincts + comfort making merchandising-driven decisions Analytical mindset: ability to turn data into clear actions and priorities Strong cross-functional leadership in lean teams Excel proficiency + comfort with eCommerce analytics tools (GA, dashboards, etc.) Experience in Wholesale + DTC environment a plus Pay: $65,000.00 - $70,000.00 per year Benefits: Dental insurance Employee discount Health insurance Paid time off Parental leave Retirement plan Vision insurance Work Location: Remote