Ecommerce Manager

Job Description: Manage full website experience, including but not limited to homepage set up, seasonal refreshes, meganav architecture & maintenance, on-site search optimization, preorder management, and filter & sort logicDefine and implement a conversion-optimized collection page merchandising strategy, ensuring product placement, sequencing, and availability are always aligned with active marketing campaigns and promotional calendarsServe as day-to-day owner of Fabric (or equivalent dropship platform), ensuring operational success for order management & fulfillment, inventory availability, and catalog integrityOperate as bridge between site development & merchandising teams, ensuring product-focused development projects are completed on time and to specificationTake ownership of product metafields, Shopify metaobjects, and product tagging, keeping data clean and correctly structured to power dynamic storefront features and downstream reportingTranslate merchandising requirements to clear technical briefs and manage delivery through to QA and launchPartner closely with Marketing Director to support multi-channel initiatives on site, ensuring product merchandising strategy and creative is refreshed in accordance with the go to market calendarOwn and execute the A/B testing roadmap for the website, prioritizing experiments and measuring results across KPIs (CVR, AOV, add to cart, etc.)Regularly report on website performance, including but not limited to click behavior, conversion funnel statistics, and registry engagementEstablish and maintain best-practice guidelines for ecommerce photo and video content, collaborating with creative and design teams to ensure visual assets meet technical specifications and brand guidelinesRequirements: 3-5+ years of ecommerce or digital merchandising experienceHands-on proficiency with Shopify, including metafields, metaobjects, product tagging, and storefront configurationExperience managing a marketplace commerce platform such as Fabric or MiraklStrong analytical skills with the ability to interpret site performance data, build & read A/B test results, and translate metrics into recommendationsDemonstrated ability to manage cross-functional projects and communicate effectively with both technical and non-technical stakeholders