Senior Lifecycle Marketing Manager

Job Description Salary:Summary:The Senior Lifecycle Marketing Manager is responsible for owning Young Livings email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth.This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.Essential Functions:Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goalsDesign, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programsPartner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retentionBuild and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaignsAnalyze lifecycle campaign performance and translate insights into actionable optimization strategiesDevelop and execute structured A/B and multivariate testing strategies across lifecycle messagingMaintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiativesSupport sender reputation and deliverability best practices across email and SMS programsCreate and refine lifecycle messaging and modify email templates when needed to support speed and performance optimizationCollaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programsMonitor lifecycle KPIs and provide reporting and recommendations to stakeholdersEnsure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performanceSkills & Qualifications:Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategiesDemonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systemsStrong experience developing automated email and SMS lifecycle journeysAdvanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworksWorking knowledge of email deliverability and SMS compliance best practicesAbility to write and optimize conversion-focused lifecycle messagingWorking knowledge of HTML and email template editingStrong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teamsStrong project management capabilities managing multiple lifecycle initiatives simultaneouslyRequired Education and Experience:Bachelors degree or a combination of relevant education and experience5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experienceDemonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systemsProven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retentionExperience leveraging segmentation and personalization strategies to improve campaign performanceA combination of education and experience may meet this requirementPreferred Education and Experience:Bachelors degree in Marketing, Communications, or related field7+ years of lifecycle marketing or marketing automation experienceExperience working with global or multi-market lifecycle programsExperience supporting enrollment conversion or subscription-based customer journeysExperience working within Shopify-connected lifecycle environmentsExperience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plusSupervisory Responsibility:This job does have supervisory responsibilities.Work Environment:This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.Position Type/Expected Hours of Work:This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at