Integrated Enterprise Campaigns Lead

Every month, more than 200 million businesses use Meta technologies to connect with billions of people—and we're entering a new era where AI in combination with Meta’s messaging platforms can fundamentally transform how those businesses market, sell, and support customers. Meta is building products that combine our business messaging solutions with cutting-edge generative AI, enabling enterprises of all sizes to drive growth and operate customer engagement across the customer lifecycle more efficiently. As a Integrated Enterprise Campaigns Lead, you will be the primary strategist and cross-functional orchestrator for Business Marketing Messaging's (BMM) high-priority enterprise initiatives and integrated marketing plans to build enterprise decision-maker consideration for our growing suite of enterprise solutions and accelerate sales funnel performance in close synchronization with Sales teams. This is both a strategy and orchestration role for an experienced marketer who can quickly assess a large, ambiguous problem, build a point of view on how Business Messaging Marketing should support it, and then lead the cross-functional team to develop and execute plans.You will bridge the gap between "what we could do" and "what we should do" by evaluating product readiness, market opportunity, and audience needs. You will develop canonical marketing strategies and plans, and then orchestrate delivery across BMM, Growth Marketing, Product Marketing, and other partner teams—integrating new workstreams into existing efforts where appropriate.Integrated Enterprise Campaigns Lead Responsibilities:Develop canonical marketing strategy and planning documents, including product roadmaps aligned to Product go-to-market goals for Business Messaging Marketing's highest-priority initiativesDefine the "Should vs. Could": bring an informed, data-backed POV to prioritize marketing activations based on product maturity, funnel analysis, audience insights, and available resourcingSynthesize functional capabilities across BMM and Scaled Business Marketing to determine how the collective marketing engine can best support Product GTM goalsBuild understanding of target audiences and translate insights into audience strategies that underpin go-to-market narratives, marketing collateral, and sales enablement contentServe as the primary marketing point of contact for complex, cross-cutting initiatives, coordinating work across Business Product Marketing, Business Growth Marketing, Scaled Audience Marketing, Business Education, and other partner teamsPartner closely with Product Marketing to stay abreast of product plans and translate new developments into clear actions for marketing plansCollaborate with Data Science and Insights to develop measurement plans, establish learning agendas, and quantify marketing impactCoordinate with Product leads to ensure a seamless customer journey from marketing through to product experienceInfluence and align a broad cross-functional team to deliver integrated marketing plans endorsed by Marketing and Product leadershipOrchestrate delivery through regular execution rhythms, unblocking issues and ensuring deliverables ship on timeSurface trade-offs and blockers—such as engineering support for marketing initiatives, resourcing across Small to Medium vs. Enterprise tracks, or new ways of working across teams—and drive resolutionDefine marketing KPIs and measurement plansregularly report on performance, progress toward goals, and key learnings to inform optimizationsEstablish and drive rhythm-of-business for cross-functional marketing teams, ensuring smooth processes and timely escalation paths for plan alignment, creative reviews, and performance reportingIntegrate new workstreams into existing marketing motions where it makes sense, rather than always building from scratchMinimum Qualifications:Bachelor's degree10+ years of experience in B2B integrated marketing, product marketing, growth marketing, or strategic marketing planningGo-to-market experience with 0-to-1 productsExperience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholdersProven experience acting as a "connector" across cross-functional teams to drive results against stated KPIs, experience leading virtual or matrixed teams and managing complex trade-off discussionsTrack record of developing canonical or foundational marketing strategies for enterprise or SMB audiencesExperience distilling complex or technical information into clear strategies and recommendations for executive audiencesExperience collaborating with leadership and stakeholders at all levelsTrack record of identifying opportunities outside of defined scope and driving them to executionRange of experience across tactical levers including integrated campaigns (with established budgets), partnerships activations (bespoke and scaled), as well as more experimental tacticsExperience in highly matrixed or complex organizations where alignment is as critical as executionPreferred Qualifications:Go-to-market experience with GenAI or AI-powered productsExperience working with international and regional cross-functional teamsDemonstrated AI-native approach to workExperience with multi-touch attribution, holdout studies, or advanced marketing measurement frameworksDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.$152,000/year to $213,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.