Digital Marketing Manager, SEO & Content Strategy

Position DescriptionThe Digital Marketing Manager (DMM) is responsible for leading the development and execution of integrated SEO, content strategy, and conversion tracking frameworks across BG Digital accounts. This role ensures that client digital ecosystems—from website content to analytics infrastructure—are strategically aligned to drive qualified traffic, engagement, and measurable conversions.The DMM works closely with Director(s), Digital Marketing to shape strategy, while acting as a key client-facing partner on topics including search visibility, content performance, user journey optimization, and data integrity. This individual brings a strong understanding of how content, technical SEO, and analytics infrastructure intersect, and plays a critical role in translating that into actionable strategies that support broader campaign goals.This role also supports the development of junior team members, ensuring best practices in SEO, content planning, and tracking implementation are consistently applied across accounts. Key Responsibilities:SEO & Content StrategyLead the development and execution of SEO & GEO/AEO strategies, including keyword research, content mapping, on-page optimization, and technical recommendations.Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals.Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements.Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience.Conduct ongoing SEO & GEO/AEO audits and performance analysis, proactively identifying opportunities for growth.Keep up-to-date with the latest SEO/GEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO & GEO/AEO strategies.Maintain and optimize tracking in core GEO/AEO platforms, including but not limited to SEMRush & Data for SEOCollaborate with Marketing Analyst & other team members to ensure that developed content has maximum AI visibility.Report and present progress on AI search visibility to executive stakeholders and clientsAnalyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console and PageSpeed Insights.Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data. Technical SEOUnderstanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing). Ability to audit code for rendering issues that might prevent AI crawlers from accessing content.Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling.Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals.Experience developing schema markup (JSON-LD) to ensure that content is machine-readable. Conversion Tracking & AnalyticsOversee implementation and management of conversion tracking frameworks using tools such as Google Analytics (GA4), Google Tag Manager, and CRM integrations.Define and maintain a clear conversion hierarchy (e.g., inquiries, applications, downloads, engagement actions) aligned with client business goals.Ensure accurate tracking, attribution, and data flow across digital channels and platforms.Partner with Marketing Data Analysts to develop insight-driven reporting that connects user behavior to outcomes.Identify gaps in tracking and recommend solutions to improve data accuracy and reporting clarity. User Journey & Conversion OptimizationMap and optimize user journeys across websites and landing pages, ensuring alignment between traffic sources, content, and calls-to-action.Provide strategic recommendations for landing page structure, messaging, and CTA placement to improve conversion rates.Support A/B testing and experimentation frameworks to validate improvements in engagement and conversion performance.Work closely with paid media teams to ensure alignment between acquisition strategies and on-site experience. Client Strategy & Account LeadershipAct as a key point of contact for clients on SEO & GEO/AEO performance, content strategy, and analytics infrastructure.Lead client conversations around organic growth, content effectiveness, and conversion insights.Manage expectations and clearly communicate how SEO & GEO/AEO and content efforts contribute to broader marketing and business outcomes.Collaborate with cross-functional teams to ensure strategies are integrated across paid, owned, and earned channels. Team Leadership & DevelopmentManage and mentor Digital Marketing Strategists and Marketing Coordinators in SEO & GEO/AEO, content planning, and analytics best practices.Provide guidance on prioritization of tasks related to content development, optimization, and tracking implementation.Assist in onboarding new team members and elevating team knowledge in SEO & GEO/AEO and conversion strategy. QualificationsBachelor’s degree or equivalent relevant experience in marketing, communications, or a related field3–5+ years of experience in SEO, content strategy, and digital analytics1-2 years of experience in GEO/AEOStrong expertise in Google Analytics (GA4), Google Tag Manager, and CRM integrations (e.g., Slate & HubSpot)Demonstrated experience with SEO & GEO/AEO toolsExperience developing and executing content strategies aligned to search intent and user journeysUnderstanding of technical SEO & GEO/AEO principles (site structure, indexing, page performance, etc.)Experience in conversion tracking, attribution modeling, and performance analysisAbility to translate data into clear insights and actionable recommendationsStrong client communication skills with experience leading strategic conversationsHighly organized with strong attention to detail and problem-solving capabilitiesDemonstrates a strong interest in client industries and evolving digital trends Bonus if you have experience working with clients in Education and or Senior Living.