Director of Marketing

Director Of MarketingAt Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a differencewith us. As the Director of Marketing, you are a hands-on leader responsible for building, operating, and continuously improving a high-performance student acquisition engine for Legacy Traditional Schools. This is not a role for a distant strategist. You will own enrollment outcomes by setting clear performance expectations, rigorously reviewing data, and leading a disciplined cadence of testing and optimization in close partnership with our performance marketing agency. You will hold both an internal team and agency partners accountable for hitting quantifiable enrollment targets and maximizing marketing ROI. At the same time, you will own the operational backbone of the marketing function, ensuring strong project management, clear prioritization, and disciplined execution across all initiatives. You will establish systems that move work from strategy to launch efficiently, actively manage timelines, budgets and dependencies, ensure marketing efforts remain aligned to enrollment priorities, and actively influence cross-functional processes that impact enrollment conversion. Success in this role means a well-led agency, a well-run marketing operation, and consistent, measurable progress toward filling seats and advancing our mission of changing lives through education. Essential Functions:Performance Marketing & ROI Management: Own student acquisition outcomes across all paid and organic channels by setting clear ROI, cost-per-inquiry, and cost-per-enrolled-student targets aligned to enrollment goals. Lead and manage external performance marketing agencies and vendors, defining expectations, prioritizing optimization efforts, and holding partners accountable for results, spend efficiency, and delivery. Manage marketing budget allocation and reallocation decisions using performance data, ensuring resources are continuously shifted toward the highest-impact channels and tactics. Establish a disciplined performance and reporting cadence, ensuring accurate attribution, clear insight into funnel performance, and timely escalation when results fall short. Data Analysis & Funnel Optimization: Own end-to-end visibility and optimization of the student enrollment funnel, from first inquiry through enrollment, identifying friction points and directing actions to improve conversion and speed to enrollment. Lead rigorous analysis of marketing and enrollment performance data, ensuring insights from CRM, analytics platforms, and internal systems are accurate, trusted, and used to drive decisions. Translate data into clear priorities and directives for internal teams and agency partners, ensuring optimization efforts are focused on the highest-impact opportunities. Deliver clear, concise performance insights to senior leadership, connecting funnel metrics to enrollment outcomes, budget decisions, and operational improvements. High-Tempo Campaign Iteration: Establish and enforce a structured, high-tempo testing framework across channels, ensuring continuous experimentation in creative, messaging, targeting, and offers to improve conversion performance. Ensure learnings from all tests are captured, synthesized, and translated into clear playbooks that inform future campaign strategy, budget allocation, and creative standards. Lead a regular optimization cadence, using performance reviews to drive decisions, course-correct underperforming approaches, and reinforce accountability for results. Operational Team Leadership: Own the marketing operating system by establishing clear project management processes, intake and prioritization frameworks, and execution standards that keep initiatives moving from strategy to launch on time and on target. Set and enforce a disciplined planning and delivery cadence, ensuring priorities are clear, dependencies are actively managed, and teams are focused on the work that most directly impacts enrollment. Lead and develop the marketing team by defining roles, responsibilities, and accountability structures that support efficient execution and consistent performance. Serve as the primary marketing lead for public relations and crisis communications, ensuring messaging is coordinated, timely, and aligned with brand and leadership priorities. Knowledge, Skills, & Abilities:Required: 7+ years of progressive marketing experience with direct accountability for customer or enrollment acquisition outcomes in a performance-driven environment. Proven experience owning marketing ROI and funnel performance, including setting targets, governing budgets, and reallocating spend based on results. Demonstrated success leading and managing external marketing agencies or vendors, holding partners accountable for performance, optimization, and delivery. Strong marketing operations and project management capability, including prioritization, workflow design, dependency management, and on-time execution across multiple initiatives. Experience leading and developing marketing teams with clear accountability structures tied to measurable outcomes. Deep understanding of performance marketing principles, experimentation, and funnel optimization, with the ability to translate data into decisions and action. Preferred: Experience marketing for a multi-location, multi-market, or service-based organization with complex conversion paths. Direct experience supporting student enrollment, admissions, or demand generation in K12 education or a similarly regulated, mission-driven sector. Bachelor's or graduate degree in Marketing, Business, or a related field. Experience overseeing CRM and marketing automation platforms such as HubSpot, including lead flow, attribution, and lifecycle reporting. Experience serving as a senior marketing lead for public relations or crisis communications. Background Checks:The candidate in this position will be required to pass a criminal history background check. Must be able to obtain and hold a valid IVP Level One Fingerprint Clearance Card at all times. Physical and Travel Requirements / Work Environment:Travel between campuses may be required from time to time. This position requires the need to lift objects (up to 25 pounds) on occasion. This position may require sitting for long periods at times, talking on the phone, standing, kneeling, stooping and long periods of concentration. Local and in-state travel required. Be excited to be a part of our team and grow your career with us! Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education. Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up. Be supported in your work by caring leaders and team members who want you to succeed. Be empowered to make a difference and climb higher and reach farther to change lives through education. Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances. Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance. Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions. Enhance your growth and development with mentoring and money to take training classes. Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer. With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let's make a difference together. Apply Today!