Director of Growth Marketing

AI Operating System For Residential Property ManagementOur client is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back-office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre-empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast.Why this role existsWe've gotten to early ARR through direct outreach and founder-led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Our Client. That's the bar.What you'll ownThe full funnel. Concretely:Build and execute Our Client's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requestsOwn website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually workingBuild and run outbound sequences and email programs that complement the sales motion and warm up cold audiencesDevelop Our Client's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline sourceIdentify and pursue events, partnerships, and communities where our buyers actually spend timeWork toward a product-led motion as self-serve onboarding matures, laying the groundwork nowOwn the analytics: know what's working, what isn't, and why