Senior Product Marketing Manager (Public Sector)

Our client is looking for a Product Marketing professional with 5+ years of B2B SaaS experience to support go-to-market efforts for the U.S. State & Local business. This role involves developing messaging and positioning, creating marketing assets, and driving campaigns to address Public Sector identity and security challenges.You will work cross-functionally with sales, enablement, and product teams, while incorporating customer feedback to strengthen marketing strategies. Strong storytelling, presentation skills, and experience working in dynamic environments are essential.Duties:Support the go-to-market playbook for the U.S. State & Local business by identifying key personas, sizing the market and understanding the competitive landscape.Drive messaging and positioning for product launches and feature updates.Create compelling messaging and assets for campaign and regional marketing activity to articulate how client's solutions uniquely address Public Sector challenges.Partner with enablement to educate our Public Sector sellers and partners.Gather feedback from representative customers, and relay that intel back to our product, security, integrations, and marketing teams.Skills:5+ years of B2B SaaS product marketing experience.Prefer an understanding of State & Local identity and security regulations, programs, and challenges.Proven track record of marketing to decision makers and influencers.Ability to drive complex, cross-functional projects in a highly dynamic environment.Strong storytelling and presentation skills for various audiences including content creation, sales enablement and thought leadership (we'd love to see samples of your work) for internal stakeholders and external audiences.