Manager, Loyalty, Rewards & Lifecycle Marketing

Target PR Range: 60-65/hrDepending on experienceThe Manager, Loyalty, Rewards & Lifecycle Marketing is responsible for developing, implementing, and optimizing loyalty and lifecycle strategies for concept centers. This role plays a critical part in shaping how builds meaningful, long-term donor relationships—supporting engagement, retention, and lifetime value across digital and in-center experiences.This role leads strategic planning and ongoing optimization while partnering closely with CRM activation teams, Pricing & Strategy, Digital Product, Analytics, and Operations. The role contributes to loyalty and lifecycle direction while ensuring strategies are translated into clear, actionable programs and partner-ready execution.Key ResponsibilitiesLoyalty & Lifecycle Strategy Support the development and ongoing evolution of loyalty and rewards strategies for Greenhouse concept centers. Help design loyalty program components including tiers, benefits, incentives, and experiential rewards. Define donor lifecycle strategies across acquisition, onboarding, engagement, progression, reactivation, and retention.Cross Functional Partnership Partner closely with Pricing & Strategy to align incentives and rewards with economic and commercial objectives. Collaborate with Brand, CRM, and Digital Communications teams to translate strategy into donor-facing messaging and experiences. Work with Digital Product and Donor App teams to embed loyalty and lifecycle concepts into platform experiences. Coordinate with Analytics, Technology, and Operations partners to support scalable and compliant execution.Execution Enablement & Optimization Provide direction and priorities to CRM and activation teams executing daily donor communications. Support test-and-learn initiatives to refine lifecycle journeys, offers, and engagement tactics. Monitor performance and recommend optimizations based on donor behavior and program results.Measurement & Reporting Track and evaluate loyalty and lifecycle KPIs including engagement, frequency, retention, and donor satisfaction. Synthesize insights and performance learnings into clear summaries for senior leaders and cross-functional partners.Stakeholder Collaboration Pricing & Strategy – alignment of incentives and reward economics Brand, CRM & Digital Communications – donor-facing execution Digital Product & Technology – platform integration Analytics & Operations – measurement, scale, and process enablement External Partners – rewards, vendors, and marketing servicesRequiredExperience & Capabilities 6–8+ years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles. Experience supporting or managing loyalty and rewards programs with measurable performance outcomes. Strong cross-functional collaboration skills, particularly with pricing, analytics, and digital teams. Data-informed decision maker with experience translating insights into strategic actions. Clear, concise communicator comfortable presenting recommendations to senior stakeholders.Preferred Experience in regulated, high-consideration, or trust-based consumer environments. Exposure to test and learn methodologies, segmentation strategies, or value-based incentive models. Experience supporting digital and physical customer journeys.CO/NYC candidates might not be considered