Manager, Customer Experience - Shopper Marketing

Page 2 of 4Updated 03/2025Role Summary3-5 sentences outlining the job's primary purpose and overall scope of responsibilityAs part of the Sony Pictures Home Entertainment marketing team, this position will assist in developing & driving insight-based marketing programs and facilitate strategic planning for key digital accounts (Prime Video, Google Play). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.Core ResponsibilitiesResponsibility% Time Spent1.Account Marketing Responsibilities • Manage the day-to-day marketing responsibilities per each assigned account • Assist with GTM prep, monthly pitch decks & NR recaps decks • Co-facilitate weekly customer meetings & pitch NR titles • Oversee marketing & merchandising asset deliverables across all respected accountsManage the VAM deliverables across digital accountsArtwork creationMetadata & deliverables50%1.Customer Program Design and Execution • Partner with the title planning lead to design insight-driven programs consistent with the promotional plans • Brainstorm customer activation program ideas for TV and Catalog • Serve as the account expert identifying opportunities to amplify NR features, TV and Catalog on platform • Partner with internal stakeholders to provide actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies30%2.Customer Program Measurement • Achieve account program ROI objectives while balancing value creation vs. cost of complexity • Support of account growth, profitability, customer satisfaction, and