TikTok Shop - Marketing Strategy Manager, Creator and Partner

About the team With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform's e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories. Responsibilities * Plan, coordinate, and manage events from inception to execution, ensuring they align with our marketing strategy. * Collaborate with various teams and external partners to create cohesive branding initiatives for both company and platform. * Leverage US marketing experience to develop innovative event strategies and enhance overall impact. * Maintain strong relationships with 4A agencies and other vendors to ensure successful collaboration. * Analyze event outcomes and provide insights for future improvements.Minimum Qualifications: * Bachelor's degree in Marketing, Media, or a related field. * 2+ years of experience in marketing, brand management, and event operations. * Understanding of platform branding and overall brand strategy. * Strong organizational and project management skills with the ability to complete the full funnel from goal decomposition to the establishment of process metrics. Preferred Qualifications: * Experience working with a 4A agency is preferred. * Strong organizational and project management skills with keen attention to detail. * Excellent communication and interpersonal skills, with the ability to work well in a team environment.