Director of Parent Advocacy, Alpha - $200,000/year USD

You excel in high-stakes, fast-moving environments. You have a proven track record serving affluent clients who demand exceptional, personalized attention. You believe deeply that AI can transform education and are prepared to advocate for that vision when facing doubters. If any of this feels like a mismatch, this position is not the right fit.Alpha is not a conventional educational institution. We are a technology-driven startup demonstrating that every child possesses extraordinary potential. Our students complete their core academic curriculum in only two hours daily through AI-enabled applications, dedicating the remainder of their day to practical competencies: public speaking, analytical reasoning, collaborative challenges, and meaningful project work. No traditional lectures. No redundant assignments. Only accelerated mastery and performance outcomes in the top 1% nationally. Families expect service at a concierge level. You will routinely defend our approach against concerns about screen exposure, traditionalist objections, and skepticism that the results are too remarkable to be genuine.During the initial launch phase through year one, this position functions as an enrollment sales role. You are accountable for the complete pipeline—from initial inquiry through executed enrollment contracts—with defined conversion benchmarks and CRM oversight. We will not launch a campus without securing at least 25 enrolled students. Achieving that enrollment threshold is your responsibility. You will deliver compelling information sessions, facilitate personalized campus visits, maintain persistent follow-through, and finalize commitments. After reaching 25 students and bringing on an admissions director, your role transitions to serving as the campus's lead parent relations executive. You will cultivate loyalty, address concerns with exceptional service standards, and transform satisfied families into vocal advocates who actively refer others.This is a high-responsibility, high-independence position with transparent accountability. You will operate independently without extensive administrative infrastructure, marketing support, or established protocols. Strategic direction evolves based on performance data. Standard procedures are still emerging. You will create them. The majority of your time will be spent in the community (coffee meetings, networking lunches, Chamber of Commerce gatherings) rather than in an office. You will be present during morning arrival and afternoon dismissal. Evening parent programming and occasional weekend student events are expected. A single poorly matched family within a cohort of 25 can compromise the entire group dynamic, making the ability to decline unsuitable applicants as critical as enrolling ideal ones.The payoff? You will observe outcomes rarely seen by most education professionals: doubtful parents evolving into passionate champions, reserved students presenting with poise to adult audiences, families selecting your campus over prestigious private institutions. You will create something substantial from the ground up and fully own the outcomes.If you believe conventional schooling is failing children and a superior alternative exists, this is your opportunity to demonstrate it.HIRING FOR THESE LOCATIONS:CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)MD: BethesdaTX: Austin, Fort Worth (DFW)WA: Kirkland (Seattle)This is an on-site role in the cities listed above, with local travel as needed. Relocation assistance is available for candidates with firm relocation plans and timeline.What You Will Be DoingTake full ownership of the enrollment sales pipeline during years 0-1, managing every stage from initial inquiry to executed agreement, meeting conversion targets and maintaining CRM discipline until the 25-student milestone is reachedDeliver information sessions and campus tours that persuade qualified families while strategically declining those who are not the right match (the ability to say "no" is equally important as securing enrollments)Act as the principal point of contact for affluent families investing $40K+ annually, delivering concierge-level service that transforms parents into active advocatesEstablish strong community presence through consistent on-campus visibility during morning arrival (7-9am) and afternoon dismissal (2-4pm), while spending the majority of workdays in external relationship-building activities: coffee meetings, networking, and community collaborationsArticulate and defend Alpha's AI-driven educational model to parents skeptical about screen time and alternative education approachesMobilize parent ambassadors by creating outstanding experiences that inspire families to actively recruit within their networksWhat You Won’t Be DoingMaintaining standard 9-5 business hours (early morning availability, late afternoon presence, and evening commitments are essential)Executing predetermined playbooks and standardized procedures (you will build operational systems in a startup setting)Depending on administrative personnel, marketing departments, or enrollment coordinators (you operate independently)Enrolling every applicant who expresses interest (selectivity is a strategic priority)Spending your workday at a desk (this role demands consistent community engagement and in-person relationship development)Director Of Parent Advocacy Key ResponsibilitiesDrive enrollment sales during the launch phase through year one, then transition focus to developing parent relationships that generate advocacy and fuel organic growth through referrals.Basic RequirementsCurrently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.Legally authorized to work in the U.S. without sponsorship5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)Demonstrated enrollment/sales funnel success with conversion metrics you can discuss Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families Entrepreneurial self-starter comfortable as a solo operator in a startup environmentGenuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approachesAvailability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activitiesNice-to-have RequirementsExceptional candidates will have at least one of the items below:Existing network in the local affluent community with established relationshipsPrivate school or independent school enrollment/admissions leadership experience with proven resultsSales, business development, or fundraising track record with high-value clientsPrevious startup or early-stage company experience navigating ambiguity and rapid changeEvent planning and community organizing experience creating memorable experiencesReal estate, development, or major gift fundraising experience working with UHNW individualsAbout AlphaWant to join a learning rebellion that’s transforming the traditional classroom? Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.Alpha School is rewriting the rules of education.Sounds too good to be true? It’s not. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5598-US-Tampa-DirectorofPare.026