Product Category Manager, Performance Automotive & Powersports
Product Category Manager, Performance Automotive & PowersportsRiverside, CA 92507 or Grand Prairie, TX 75050 - Hybrid/RemotePosition OverviewWe are seeking a Product Category Manager to drive the next generation of performance products within the automotive and powersports aftermarket. This role is responsible for identifying new product opportunities, developing category strategies, and partnering closely with Product Development and Engineering to bring innovative, high-performance products to market.The ideal candidate brings deep knowledge of the performance aftermarket, understands enthusiast-driven markets, and can translate market insights into successful product launches.Key ResponsibilitiesCategory Strategy & GrowthDevelop and execute category strategies to drive revenue growth and market share expansionIdentify new product opportunities through market research, competitive analysis, and vehicle platform trendsBuild and manage product roadmaps aligned with business objectivesProduct InnovationLead new product ideation and translate customer needs into product concepts and requirementsAct as the voice of the customer throughout the product development lifecyclePartner with Engineering to ensure products deliver meaningful performance, quality, and differentiationMarket & Competitive IntelligenceMonitor trends within the automotive and powersports performance aftermarketAnalyze competitor products, pricing strategies, and market positioningLeverage vehicle platform insights and VIO data to prioritize product opportunitiesProduct Launch & Lifecycle ManagementCollaborate with Sales and Marketing to develop go-to-market strategiesDefine product positioning, features, and value propositionsTrack category performance and adjust strategies to optimize growth and profitabilityQualificationsRequiredBachelor's degree in Business, Engineering, Marketing, or related field5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarketStrong knowledge of performance aftermarket products and enthusiast marketsProven ability to identify opportunities and successfully launch new productsStrong analytical skills and ability to collaborate cross-functionallyPreferredExperience with product development stage-gate processesFamiliarity with vehicle fitment data and aftermarket distribution channelsPassion for automotive or powersports performanceWhy Join UsOpportunity to shape and grow high-impact product categoriesWork alongside innovative engineering and product development teamsBe part of building next-generation performance products for a global enthusiast market