Senior Manager, Local Media

Benefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offWhat a DifferenceAt Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.What You Will DoAs the Senior Manager, Local Media you will own the strategy and performance of local media efforts, ensuring campaigns are efficient, consistent, and aligned with franchise owner needs. This role serves as a key connection point between brand strategy, agency execution, and franchise owners, driving both performance and clarity across stakeholders.Local Media Strategy Own local media strategy across channels, primarily paid social and paid search, ensuring alignment to performance goals and brand standardsDefine clear guardrails for budget allocation, channel usage, and expected performance outcomes across marketsEnsure local media efforts complement brand media and contribute to overall system performanceAgency OversightServe as the primary internal lead for preferred local agencies, setting expectations for optimization, execution, and reporting qualityConduct regular audits of account structure, creative usage, and performance to ensure consistency and adherence to standardsAddress performance gaps and drive corrective action in partnership with agency teamsFranchise Owner Advocacy & SupportBuild strong relationships with franchise owners, developing a clear understanding of local performance challenges and opportunitiesParticipate in performance discussions, escalations, and ownership group calls as neededAdvocate for franchise owner needs in media decisions while maintaining alignment to performance strategyFranchise Owner EducationDevelop and deliver clear, repeatable education materials that help franchise owners understand media investment, performance metrics, and expectationsIdentify and address gaps in understanding, trust, or alignment related to media performanceNew School Media Strategy AlignmentLead development of new school media strategies in partnership with a local media agency, defining channel mix, investment approach, targeting, and messaging to effectively build awareness and drive enrollment demandPartner closely with new franchise owners and field support teams to align media strategies with local market dynamics, business goals, and launch timelinesEstablish scalable playbooks and best practices for new school launches, incorporating learnings, test-and-learn insights, and proven tactics to improve performance over timeOversee seamless transition from launch campaigns into always-on local media programs, ensuring continuity, optimization, and sustained demand generationWho We Are Looking For8+ years of experience in digital marketing, paid media, or local marketing strategyStrong experience with paid social and local performance marketingExperience working with franchise systems or multi-location brands preferredDemonstrated ability to manage agency partners and ensure consistent executionStrong communication and relationship management skills, particularly with non-marketing stakeholdersAbility to navigate complex stakeholder environments and competing prioritiesStrong problem-solving skills with a focus on performance improvementExperience in performance-driven marketing environments preferredBachelor’s degree in Marketing, Business, or a related fieldWHAT YOU WILL GET Commission or bonuses based on personal and company performance 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School Full-time team members are eligible for health, dental and vision insurance401k with company matching up to 3.5% and company provided life insuranceEmployee Assistance ProgramFlexible work from home options available.