Operations & Performance Manager – Lead Generation

Job Description: Own and optimize lead generation platforms and integrationsConfigure lead routing, validation rules, compliance checks, and source trackingMonitor lead flow, system health, and data integrity across platformsAnalyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunitiesEvaluate lead quality, conversion rates, cost per lead, downstream performance, and ROIActively adjust campaign settings, filters, validation rules, and sourcing strategies based on resultsBuild and maintain reporting that provides clear visibility into lead performance and campaign effectivenessIdentify opportunities to improve lead generation workflows, automation, and governanceRequirements: Bachelor's degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)7+ years of experience in demand generation, performance marketing, or lead operationsHands on experience managing and optimizing lead generation platforms (e.g., Leadspedia, TrustedForm, or similar tools)Experience in healthcare, insurance, financial services, or other regulated industriesExperience working closely with compliance, legal, or risk teamsSQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plusBenefits: Medical/dental/visionFlexible spendingCompany-paid life insurance and short-term disabilityVoluntary benefits401(k)Paid Time OffPaid holidays