Media Specialist

Media SpecialistAbout the RoleAt Wildfire, the Media Specialist supports the planning, execution, and performance of cross-channel media campaigns, with a strong emphasis on digital media. This role works closely with media leads and cross-functional teams to help bring campaigns to life, monitor performance, and contribute to ongoing optimization efforts.This is a hands-on role for someone who has experience working within media platforms and is looking to continue building their skill set in a fast-paced agency environment. The Media Specialist will play an active role in campaign execution, performance tracking, and identifying trends and opportunities, while gaining exposure to broader media strategy and client-facing work over time.We’re looking for someone who is naturally curious, highly organized, and analytically minded. This person should be comfortable working with data, asking questions, and bringing forward observations and ideas that help improve campaign performance. A strong interest in digital media, combined with a desire to learn and grow within the discipline, is key to success in this role.ResponsibilitiesMedia Planning & ExecutionSupport the planning, setup, and execution of media campaigns across digital platforms (Google, Meta, LinkedIn, TikTok) and select traditional channels (TV, Radio, OOH)Assist in building and organizing media plans by compiling inputs, structuring channel details, and ensuring accuracy across deliverablesExecute and manage campaign elements within platforms as needed, including trafficking, budget updates, and campaign/ program optimizationsMonitor campaign pacing, delivery, and performance to ensure campaigns are running as expected and flag any issues or inconsistenciesTrack media budgets, invoices, and billing details to ensure alignment with planned spendCoordinate campaign details including flighting, creative specs, and asset timelines across internal teamsProvide clear and timely updates to internal teams on campaign status, changes, and key milestonesContribute observations and ideas to improve campaign setup, targeting, and ongoing performance based on data and trendsReview campaigns and deliverables for accuracy, ensuring details such as budgets, targeting, and creative assets are set up correctlyPerformance Measurement & ReportingSupport the identification and tracking of key campaign KPIs, with an understanding of how they align to overall campaign goalsAnalyze campaign performance using platforms such as Google Analytics, Google Ads, and other tools to identify trends, insights, and opportunitiesMonitor performance and proactively flag meaningful shifts, risks, or areas for optimization to media leadsEnsure accuracy and consistency of data across platforms and reporting outputsContribute to the development of regular reporting by helping synthesize performance, key takeaways, and recommended next steps Partner with account and strategy teams to analyze campaign results, contributing to deeper insights and performance narrativesSupport the development of client- ready & internal campaign recaps and case studies, helping to highlight performance, learnings, and opportunities for future campaignsCross-Functional Collaboration & GrowthCollaborate closely with media leads, account teams, creative teams, and other internal partners to support campaign execution and alignmentCoordinate project timelines, deliverables, and communication across teams to ensure work is completed accurately and on scheduleContribute to media recommendations and strategic discussions by bringing forward research, observations, and thoughtful ideasAssist in research, competitive analysis, and media landscape exploration to support campaign planning and new business effortsSupport new business initiatives through research, material preparation, and coordination as neededStay informed on digital media trends, platforms, and best practices, applying learnings to day-to-day workTake initiative in expanding knowledge of media platforms, tools, and strategies, with a focus on continuous growth and developmentMaintain a high level of organization across projects, ensuring details are tracked, communicated, and executed effectivelyQualifications2- 5 years of experience in media, marketing, or advertising, preferably within an agency environmentBachelor’s degree in a marketing and/ or communications-related discipline (or equivalent experience)Strong understanding of and hands-on experience with digital advertising platforms such as Google Ads, Meta, LinkedIn, Tik Tok and/ or similarExposure to traditional media channels (TV, Radio, OOH) is a plusFamiliarity with programmatic buying, geo-fencing, native advertising, lookalike targeting, and other digital targeting approaches is a plusProven ability to analyze media performance data and identify trends, insights, and opportunitiesStrong analytical skills, lateral thinking capabilities, and the ability to discuss digital media tactics at both a technical level and in a client-friendly mannerOutstanding organizational skills with a proven ability to manage multiple tasks simultaneously while maintaining a high level of accuracy and attention to detailHigh standard for quality and accountability in all work that leaves the agencyStrong communication skills and ability to collaborate effectively across teamsProficiency in Google Workspace (Sheets, Slides, Docs)Curious, proactive, and motivated to continue learning and growing within the media and marketing spaceProficiency in G-Suite.