EMAIL AND SOCIAL MEDIA MARKETING SPECIALIST

KOA, INC. DEI STATEMENT At KOA, we believe the outdoors is fun and for everyone. We are committed to having a diverse, equitable and inclusive environment where all are treated with dignity and respect. We strive to: intentionally create a sense of community and belonging for our guests, employees and franchise partners continually educate ourselves and advance our understanding about DEI sustain a culture that promotes diversity of thought and experiences ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all drive change in our company and industry through action and implementation ABOUT KAMPGROUNDS OF AMERICA, INC. Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks. Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused and innovative. REPORTS TO Director of Marketing, OAK POSITION SUMMARY The Email & Social Media Marketing Specialist at KOA is responsible for planning, developing, and implementing email and SMS marketing strategies and supporting social content for KOA’s Owned Assets and a select portfolio of franchise locations. This role manages subscriber databases, creates engaging content, and analyzes campaign performance. The goal of this role is to effectively reach the target audience, promote the brand and the campground, and drive customer engagement and revenue through email, SMS, and social communication. SPECIFIC DUTIES Work collaboratively with Local Marketing Managers and Creative Coordinator to support all email, SMS and social marketing campaigns; including planning, asset/copy collection, proof review, execution and deployment. Assist in developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods. Monitor campaign performance metrics and provide insights to Local Marketing team. Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue. Coordinate the local email, SMS, and social campaign calendar and review process with consideration for other departments and stakeholders. Participate in creative brainstorming sessions with the Marketing team to conceptualize new campaigns and strategies. Regularly identify trends and email/push marketing strategies from other leading global brands to gain insights on best practices and new innovative ideas. Additional responsibilities as assigned. JOB QUALIFICATIONS Bachelor's degree or equivalent in Marketing, Communications, or related field 2+ years of email and social marketing experience; including building and deploying campaigns, and experience with email/social automation platforms Basic HTML knowledge required Proficiency in Microsoft Excel (pivot tables, VLOOKUP, macros); experience with any other analytical tools such as Google Analytics a plus Ability to manage multiple projects simultaneously in a fast-paced environment, understanding timelines and delivering Detail-oriented Comfortable multitasking to ensure targets are met Excellent written and verbal communication skills Strong organizational skills and proven ability to meet deadlines Have a valid Driver’s License Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status. KOA currently does NOT hire in the following states: Alaska, District of Columbia, Idaho, Louisiana, New Hampshire, North Dakota, Rhode Island, Vermont Benefits Offered: Medical Insurance Dental Insurance Vision Insurance Health Savings Account Flexible Spending Account Dependent Care Account Paid Life Insurance Paid Long Term Disability Voluntary Life Insurance Voluntary Short-Term Disability Voluntary Critical Illness Insurance Voluntary Accident Insurance Paid Time Off Paid Parental Leave Employee Assistance Program 401K Retirement Plan 401K Company Contributions