Director, Product Marketing

About PoshmarkPoshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.About The RoleThe Director of Product Marketing sits at the intersection of Product, Growth, Marketing, Merchandise Strategy, and Supply Partnerships. This role defines how Poshmark shows up to buyers and sellers - shaping positioning, messaging, and go-to-market strategies that drive product adoption, engagement, and growth across our two-sided marketplace.You will build a deep understanding of our community to influence product strategy, ensure products solve real user problems, and clearly communicate their value across all touchpoints. This role is both highly strategic and hands-on, with significant cross-functional leadership.ResponsibilitiesProduct Narrative, Positioning, and MessagingDefine value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics.Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits.Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications.GTM Strategy for Major Product Launches and EnhancementsLead GTM strategy for major product launches and enhancements, including:Feature positioning and differentiationTarget segmentation and audience prioritizationRollout plans, pilots, and experimentation frameworksLaunch KPIs, adoption goals, and success measurementPartner closely with Product, Growth, Marketing, and Analytics to execute launches with impactUser and Market InsightBuild a deep, data-informed understanding of buyer and seller behavior, including:Seller motivations, barriers, and growth driversBuyer discovery patterns and price sensitivity analysisTrust, loyalty, and retention driversCategory-specific drivers and behaviorsTranslate insights into product requirements, positioning strategies, and new programs that unlock growth.Lifecycle & Engagement MarketingActivate new users into buyers and sellersIncrease listings, conversion, and repeat purchaseImprove long-term engagement and lifetime value (LTV)Build personalized, segmented journeys aligned to category interest, lifecycle stage, and price behavior6-Month AccomplishmentsEstablished a clear, unified product narrativeDeveloped and socialized a core product messaging and positioning framework for buyers and sellers across key product areasAligned cross-functional partners on who each product is for, what problem it solves, and why it mattersIdentified and addressed gaps or inconsistencies in existing messaging across in-product, lifecycle, and marketing channelsBuilt strong cross-functional operating cadenceEstablished trusted working relationships with Product, Growth, Data Analytics, Marketing, and Merchandise Strategy leadersDefined clear GTM roles, responsibilities, and decision rights for major launchesIntroduced a repeatable GTM planning process for product launches and enhancementsLed 1–2 high-impact product launches or major enhancementsOwned end-to-end GTM strategy, including positioning, audience targeting, rollout plans, and success metricsPartnered with Data to define adoption and engagement KPIs and early indicators of successDelivered post-launch insights and recommendations to influence iteration or expansionDeveloped a strong understanding of buyer and seller behaviorSynthesized qualitative and quantitative insights around seller motivations, buyer discovery behavior, trust drivers, and category dynamicsIdentified 2–3 high-leverage insights that influence product roadmap, messaging, or lifecycle strategyEstablished a clear point of view on key growth levers within the two-sided marketplace12+ Month AccomplishmentsInstitutionalized product marketing excellenceEmbedded consistent product positioning and storytelling across in-product experiences, lifecycle marketing, and external channelsCreated durable frameworks, playbooks, and tooling that enable teams to scale launches and messaging efficientlyElevated product marketing as a strategic partner in roadmap planning and prioritizationDriven measurable adoption and engagement outcomesDemonstrated clear impact on product adoption, listings growth, conversion, repeat purchase, or LTV, tied to GTM and lifecycle strategiesImproved launch performance through experimentation, segmentation, and iterationPartnered closely with Growth to optimize activation and engagement journeys for buyers and sellersInfluenced product strategy through user and market insightRegularly surfaced actionable insights that shape product investments and go-to-market decisionsHelped identify new opportunities across categories, price tiers, or seller cohortsStrengthened Poshmark’s ability to build products that solve real community needs and scale marketplace liquidityBuilt and led a high-performing product marketing functionAttracted, developed, and retained top product marketing talentSet clear goals, expectations, and success metrics for the teamEstablished Poshmark Product Marketing as a thought partner internally and a differentiator externallyRequirements8–10 years of experience in product marketing, growth marketing, or related roles, with at least 5+ years in a senior or leadership capacityProven experience leading go-to-market strategy for complex products, ideally within a two-sided marketplace, e-commerce, or consumer technology platformDemonstrated success influencing product direction through customer insight and dataStrong ability to translate complex product and marketplace mechanics into clear, user-centric value propositionsDeep understanding of funnel metrics, lifecycle marketing, experimentation, and growth frameworksComfort working with data and analytics to define success, measure impact, and inform decisionsExceptional collaborator with experience influencing without authority across Product, Engineering, Growth, Analytics, and PartnershipsAbility to drive alignment and momentum across diverse stakeholders with competing prioritiesExecutive-ready communication skills, both written and verbalHighly hands-on leader who can move seamlessly between strategy and executionStrong project management and prioritization skills in fast-moving environmentsBias toward action, testing, and iterationDeep empathy for buyers and sellers and a passion for building community-centric productsComfort operating in ambiguity and evolving environmentsHigh ownership, curiosity, and growth mindset