B2B Marketing Manager - Genspark for Business (US)

About GensparkGenspark is revolutionizing how people access and interact with information through AI-powered search and productivity tools. Our Genspark for Business platform empowers teams and enterprises to harness cutting-edge AI technology for enhanced productivity, collaboration, and decision-making.Role OverviewWe're seeking an exceptional B2B Marketing Manager to drive brand awareness, demand generation, and top-of-funnel growth for Genspark for Business. This is a high-impact, hands-on role where you'll own the entire marketing strategy and execution across our self-serve Team Plan and Enterprise offerings. You'll be responsible for maximizing inbound leads, crafting compelling messaging for diverse business audiences, and establishing Genspark as the go-to AI productivity platform for organizations of all sizes.Key ResponsibilitiesStrategy & Demand GenerationDevelop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise PlanDrive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaignsDesign and implement A/B testing frameworks to continuously optimize conversion rates and campaign performanceOwn and optimize the self-serve customer acquisition funnel, from awareness to sign-upProduct Marketing & MessagingCraft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customersTranslate complex AI product features into clear, compelling value propositions for business audiencesDevelop go-to-market strategies for new product releases in close collaboration with product and engineering teamsCreate marketing collateral, case studies, sales enablement materials, and thought leadership contentAccount-Based MarketingDesign and execute targeted ABM campaigns for mid-market and enterprise accountsDevelop personalized content and outreach strategies for high-value prospect segmentsCollaborate with sales to align marketing efforts with pipeline goals and revenue targetsCross-Functional CollaborationPartner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimizationCoordinate with the consumer marketing team to ensure brand consistency across individual and business offeringsWork alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journeyEngage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunitiesChannel ManagementExecute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)Manage both online and offline marketing initiatives to drive brand awareness and lead generationOptimize marketing mix and budget allocation based on performance data and ROISuccess MetricsYour performance will be measured by:Top-of-funnel volumeNumber of qualified leads generated for Team Plan and Enterprise PlanSelf-serve conversion ratesSign-ups, trial-to-paid conversion, and revenue growth for Team PlanEnterprise pipeline contributionMarketing-sourced opportunities and influence on enterprise dealsMarketing-qualified lead (MQL) volume and qualityLead-to-opportunity conversion ratesBrand awareness metricsWebsite traffic, engagement, and market perceptionCampaign performanceROI, CAC, and channel efficiencyRequired QualificationsExperience5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative yearsDemonstrated success driving both self-serve and enterprise marketing strategies with measurable business impactExperience managing the full marketing funnel from awareness to demand generation with clear, quantifiable results (provide specific metrics and outcomes in your application)Deep understanding of product marketing, ABM, performance marketing, and demand generation best practicesSkills & CapabilitiesStrategic thinker with hands-on execution abilityComfortable building strategies from scratch and rolling up your sleeves to executeStrong analytical skills with expertise in A/B testing, marketing analytics, and data-driven decision-makingAbility to understand and communicate complex, technical AI/ML products to diverse business audiencesExcellent copywriting and messaging skills with experience crafting compelling narratives for B2B buyersProficiency with modern marketing tools and platforms (CRM, marketing automation, analytics, ABM platforms)Experience with multi-channel campaign management across digital and traditional channelsCultural FitWe're looking for someone who embodies:Ambitious & passionateDriven by impact and excited about building something transformativeScrappy & resourcefulThrives in fast-paced, ambiguous environments with limited resourcesHands-on & execution-orientedRolls up sleeves and gets things done without waiting for perfect conditionsGrit & resiliencePerseveres through challenges and iterates quickly based on feedbackFast & smartLearns quickly, adapts to change, and makes sound decisions under pressureTireless & hardworkingBrings high energy and commitment to achieving ambitious goalsHumble & collaborativeValues team success over individual recognition and works effectively across functions