Senior Manager, Reporting & Analytics

Service CenterCSCS TXKey ResponsibilitiesMeasurement & ReportingDevelop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.Establish standardized KPIs for Paid, Owned, Earned, and Digital channels based on Caliber business line objectives.Provide regular reporting for marketing team and executive leadership, highlighting trends, opportunities, and risks.Attribution & ROIBuild and refine attribution models to connect marketing activity with business outcomes (appointments, capture rate, leads, revenue, NPS). Enhance tracking of channels as-needed.Partner with Finance to align measurement methodologies and validate ROI.Ensure visibility into the effectiveness of campaigns across insurers, fleets, OEMs, and consumer channels.Analysis & InsightsTranslate complex marketing data into clear, actionable recommendations for leadership.Conduct ad hoc analyses on campaign performance, channel mix, and customer behavior.Collaborate with Competitive Intelligence and Voice of the Customer to integrate brand health and market trends into performance reviews.Cross-Functional CollaborationPartner with Marketing Managers (Paid/Earned) and Digital team (Owned) to measure channel efficiency.Work closely with the Content & Creative Studio and Sales Enablement to assess asset utilization and impact.Support Strategic Accounts and Operations with insights that demonstrate marketing’s contribution to carrier relationships.Support Digital team with ad-hoc experience learnings and testing analysesTools & GovernanceOversee marketing analytics platforms and provide POVs on how to improve tooling in the future (e.g., GA4, attribution tools, CDP, MMM, BI dashboards).Ensure campaign tagging, governance, and data quality standards are consistently applied.Stay ahead of evolving analytics best practices and emerging technologies.Strategic ImpactThe Senior Manager, Marketing Reporting & Analytics provides the proof and discipline behind Caliber’s marketing strategy.Qualifications5-7 years in marketing analytics, reporting, or data strategy roles.Proven experience building enterprise marketing dashboards and attribution models.Proficiency with analytics platforms (Google Analytics/GA4, Tableau/PowerBI/Looker, MMM platforms, CRM/MarTech data).Strong ability to translate data into insights and executive-ready recommendations.Excellent collaboration skills across marketing, finance, and operations.Bachelor’s degree in Marketing, Business Analytics, or related field; MBA or advanced analytics certification preferred.SummaryLocation: Lewisville, TXType: Full time