Chief Marketing Officer

Join Maple Hospitality Group, where culinary excellence meets unparalleled hospitality. Led by renowned restaurateur Jim Lasky and two-Michelin-starred Chef Danny Grant, Maple Hospitality Group is building a portfolio of iconic dining and nightlife destinations across Chicago, Scottsdale, Dallas, Miami, Santa Barbara, Boston, and future growth markets. Our continued expansion requires visionary leadership that connects brand storytelling directly to revenue growth, guest loyalty, and market leadership.Our culture is built on four core principles:Generosity - Always exceed expectationsExcellence - Deliver exceptional work with unmatched expertiseFun - Love what you do and enjoy the journeyFail Fast - Learn quickly, adapt, and improvePosition SummaryThe Chief Marketing Officer is an enterprise commercial leader responsible for building and executing a fully integrated marketing and revenue growth strategy across the Maple Hospitality Group portfolio. This role oversees brand marketing, digital performance, CRM, PR, and demand generation while also providing strategic oversight of event and partnership sales performance across markets.The CMO ensures that marketing functions as a measurable revenue engine, aligning brand strategy, guest acquisition, private event sales, partnerships, and customer retention into one unified commercial ecosystem. The role partners closely with Operations, Finance, Culinary, and Development leadership to support new market launches, sustained EBITDA growth, and long-term brand equity.Key Responsibilities:Enterprise Commercial StrategyDevelop and lead the enterprise marketing and commercial growth strategy across all concepts and marketsAlign marketing investment directly to revenue outcomes including covers growth, private event sales, membership initiatives, and guest retentionPartner with executive leadership to support new restaurant openings and market expansion strategiesEstablish enterprise demand generation frameworks that integrate digital marketing, partnerships, local store marketing, and outbound sales activationSupport and oversee ad buys, SEO, PR and other third party marketing servicesCollaborate with Finance to ensure disciplined management of the marketing P&L, ROI performance, and customer acquisition cost optimizationSales Enablement & Revenue PartnershipProvide strategic oversight of private events and partnership sales performance across all markets, ensuring alignment with brand positioning and revenue goalsBuild commercial playbooks that support local teams in driving outbound business development, corporate partnerships, and community-driven revenue opportunitiesPartner with Operations and Events leadership to develop scalable systems, reporting structures, and tools that strengthen pipeline visibility and conversion performanceEstablish enterprise revenue KPIs linking marketing performance to bookings, covers, repeat visitation, and lifetime guest valueBrand Strategy & Portfolio PositioningLead brand positioning strategy across the full restaurant and nightlife portfolio, ensuring each concept maintains a clear market identity while reinforcing enterprise brand strengthOversee creative direction, storytelling strategy, and guest experience messaging across all channelsGuide executive-level reputation management strategy, including proactive brand monitoring and crisis communications frameworksDigital, CRM, and Performance MarketingDesign and lead a full-funnel digital performance strategy including paid media, lifecycle marketing, database growth, and loyalty activationOversee the development of advanced CRM segmentation, remarketing strategies, and guest lifecycle programsLead the evaluation, integration, and optimization of the enterprise marketing technology stack including CRM, analytics platforms, and attribution toolsDeliver enterprise-level performance dashboards and reporting that clearly demonstrate marketing contribution to revenue outcomesLeadership & Organizational DevelopmentBuild, lead, and develop a high-performing enterprise marketing organization across corporate and field teamsEstablish clear performance metrics, accountability frameworks, and development pathways for marketing, PR, CRM, and local marketing leadersFoster cross-functional collaboration with Operations, Culinary, Finance, Development, and HR leadership to ensure brand and revenue alignment12+ years of progressive leadership experience in marketing, commercial strategy, or growth leadership within hospitality, luxury consumer, or multi-unit consumer brandsDemonstrated success leading enterprise marketing strategies tied to measurable revenue outcomesStrong financial literacy and experience managing multi-million-dollar marketing budgets with ROI accountabilityExperience supporting multi-market growth, new unit openings, and demand generation strategiesProven leadership ability to build high-performing teams and influence cross-functional executive stakeholdersExceptional communication, strategic planning, and analytical capabilities Compensation & BenefitsCompetitive executive compensation package based on experiencePerformance-based incentive opportunities tied to enterprise growth outcomesComprehensive benefits including health, dental, vision, paid time off, dining privileges, and wellness programs