VP of Consumer Marketing, gt.school (Remote) - $200,000/year USD

You're not interested in campaign management. You want to drive growth.Most leadership positions in marketing track success through impressions and campaign activity. This role tracks enrollments. At gt.school, demand is already present. Families are searching for a credible, high-performing K–8 option designed for gifted students. Our AI-driven model speeds mastery and allows students to explore advanced topics and practical skills. The product delivers. The market is prepared.What's needed now is a marketing leader capable of turning demand into scale.You will control the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your objective is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the leading authority in gifted K–8 education.No established playbook exists. You will design the funnel, define positioning, conduct experimentation, and construct a dependable execution system through agencies, freelancers, and tools. You will work with autonomy and full accountability for outcomes.If you seek ownership of a concrete target and the authority to create the system that delivers it, let's connect.What You Will Be DoingControlling the complete enrollment funnel for GT Anywhere with full accountability for enrollments, conversion performance, and CACCreating and executing ongoing experimentation to locate and remove high-impact conversion obstaclesDeveloping the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segmentation, channel distribution, budget planning, and quantifiable objectivesCreating a high-velocity execution framework that delivers consistently using agencies, freelancers, and marketing platformsCollaborating directly with enrollment and school teams to convert family insights into more precise messaging and higher-converting assetsWhat You Won’t Be DoingLeading awareness-focused campaigns without enrollment responsibilityFunctioning as a request handler for unplanned marketing activities with uncertain ROIDepending on lengthy approvals or large bureaucratic structures to move forwardFocusing on vanity metrics unrelated to enrolled familiesVP Of Consumer Marketing Key ResponsibilitiesCreate and manage a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.Basic RequirementsBachelor's degree (BA or equivalent)10+ years of experience leading full-funnel marketing strategy and measurable results in startup, technology, or high-growth settingsProven accountability for hard conversion metrics including enrollments, revenue, CAC, and conversion ratesStrong analytical capability in funnel performance with a history of diagnosing problems and prioritizing high-impact solutionsExperience establishing brand strategy, positioning, and messaging at the company levelDemonstrated ability to create and oversee scalable execution systems leveraging agencies, freelancers, and marketing technologyAbility to work full-time (40 hours/week) in a remote position based in the United StatesAbout Gt.schoolGT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.GT School students explore their passions, develop critical thinking skills, and learn to innovate.Because that's where genius lies.GT School is where gifted minds turn potential into power.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5750-US-WestPalm-VPofConsumerMa.003