SVP Digital Commerce & CRM/Loyalty

DescriptionEnterprise Digital Commerce Strategy & Performance EnablementDefines the enterprise digital commerce strategy and performance frameworks across digital commerce, CRM, and channels, enabling Affiliates to drive revenue, conversion, and engagement.Brand & Market Enablement and OrchestrationPartners with Global Brands and Catalyst Markets to align digital commerce with brand strategy and GTM plans, prioritize initiatives, and scale best practices to ensure consistent, high-quality execution across markets.End-to-End Experience & Activation ExcellenceOversees Brand.com GTM activation and site experience, ensuring consistent, best-in-class execution of campaigns, merchandising, and content across all marketsPlatform, Product & Omnichannel Ecosystem LeadershipLeads commerce product roadmap and platform evolution (Brand.com, CRM, omnichannel) in partnership with IT, enabling scalable capabilities (PIM, DAM, Shopify, Beauty Tech, clienteling, etc.) and deployment modesl to enable market adoptionCRM, Lifecycle & Personalization StrategyDefines and scales CRM/Loyalty and lifecycle frameworks, including segmentation, journeys, and personalization, to drive consumer engagement, retention, and lifetime value in collaboration with Media & Growth teamsChannel Strategy & Growth AccelerationEstablishes enterprise channel strategies and best practices across retailer.com, marketplaces, social commerce, and SEO/organic, enabling markets to execute effectively and scale growth globally across channelsData, Analytics & Performance ManagementOwns enterprise commerce performance frameworks, KPIs, and testing, embedding data-driven decision-making, experimentation, and continuous optimization across Brand.com, CRM, and channelsCross-Functional, Global & Talent LeadershipLeads and aligns Global Brands, Regions, and enterprise teams, driving integration across Commerce, CRM, Channels, Data, and Activation, while building a high-performing organization and scalable governance model.QualificationsBusiness Impact & Growth Enablement•Drives measurable digital commerce contribution to revenue across Catalyst Markets (=conversion, engagement, retention, lifetime value)•Enables Catalyst Markets to achieve digital growth targets and improve key KPIs•Identifies and scales enterprise growth levers across brands, Catalyst Markets, and channelsBrand Commerce & Execution Excellence•Ensures strong alignment between Brand strategy and digital execution•Delivers best-in-class Brand.com experiences and omnichannel experiences markets•Elevates digital merchandising, GTM activation and execution standardsConsumer Experience & Personalization Experience•Enables best-in-class end-to-end consumer journeys across touchpoints•Drives personalization and lifecycle activation at scale through CRM and data integration•Ensures consistent, premium brand expression across digital experiencesPlatform, Data & Capability Maturity•Advances commerce platform capabilities & integration (Brand.com, CRM, omnichannel ecosystem)•Embeds data-driven decision-making, testing, and performance optimization across Catalyst Markets•Establishes robust measurement frameworks (KPIs, attribution, experimentation)Leadership & Organizational Impact•Builds and develops high-performing teams•Drives strong cross-functional alignment (Global Brands, Catalyst Markets, IT, Media, Creative)•Acts as a trusted enterprise leader and strategic partner to the CDMO and Executive TeamJ-18808-Ljbffr