Director of Digital Product

Job Description: Monitor website performance regularly and identify drops in conversion or revenue Diagnose friction points across the funnel and recommend solutions quickly Own the A/B testing roadmap from hypothesis to execution to analysis Prioritize experiments based on revenue impact and strategic value Continuously improve conversion rate across key pages Build and optimize landing pages for paid media, email, affiliate, and promotions Improve PDPs, bundles, checkout flow, and upsell paths Optimize UX elements including layout, navigation, CTA placement, and page structure Improve LTV to CAC through funnel and site improvements Increase AOV and ARPU through upsells and cross-sells Work with lifecycle and paid media teams to improve overall customer value Optimize post-purchase flows and customer engagement paths Partner with the creative on messaging, design, and UX improvements Work with engineering or dev partners to implement changes efficiently Manage CRO backlog and testing pipeline using structured workflows Build repeatable processes for testing, reporting, and iteration Requirements: 8+ years in CRO, growth, or e-commerce optimization roles Strong experience in DTC or e-commerce environments Deep understanding of Shopify Plus or similar platforms Proven experience running A/B tests and experimentation programs Strong analytical mindset with comfort in data and performance metrics Experience working with UX, design, and development teams Ability to identify friction and translate insights into actionable tests Familiarity with tools such as GA4, Hotjar, Northbeam, or similar Comfortable working in fast-paced, performance-driven environments Strong ownership mindset with the ability to operate independently. Benefits: Unlimited PTO Medical, Dental, Vision and Life Insurance Paid Parental Leave WFH Setup Credit Quarterly Fitness Credit Quarterly Read-On-Us Credit Employee Discounts on iRESTORE Products!