Marketing Specialist

Description Job SummaryWe’re looking for our next bold leader – a Marketing Specialist – to join our quest to provide market-transforming solutions for businesses, care teams, and consumers to interactively manage health andcare.At Medecision, each person contributes uniquely to our mission and our ability to raise the experience level we provide to all our customers and colleagues. The role of a Marketing Specialist is no different, and in fact, plays a key role in analyzing customer data and collaborating on projects that will focus on our customer-centric ideals. The person in this role helps drive Medecision’s success by contributing to a variety of marketing initiatives and content development programs and processes.They also contribute significant value to the buyer’s journey by implementing automated touchpoints at every stage, from awareness to retention—and everything in between! This person will use their expertise managing marketing campaigns and proven experience creating product visibility and brand positioning to help build strong relationships and positive outcomes that delight our clients.What We're Looking ForThe ideal candidate for the role of Marketing Specialist will demonstrate a true passion for buildingtrusting, rewarding customer and employee experiences, operational excellence, and the products andservice we provide. They will share our passion for driving improvements in healthcare. They will understand what a successful customer-centric organization looks like and feels like and be able to articulate and infuse that ideology cross-functionally throughout the organization. The Marketing Specialist must have the ability to perform at the highest levels, often partnering cross-functionally to ensure that our marketing automation workflows/campaigns drive the optimum amount of userengagement and closed sales opportunities.To be successful, the ideal candidate will have a solid understanding of marketing principles andexperience with platforms like HubSpot, Salesforce.com, and WordPress. You’ll support variousmarketing functions, including lead qualification, digital marketing, content creation, market research, social media, and analytics.RequirementsEducation and Experience BA, BS in Marketing, Communications, Business, related field, or equivalent years of relevant work experience. Prior experience (preferably 1-3 years) in business experience demonstrating a broad background across marketing, operations, and project/program management (preferably HubSpot, Salesforce.com, and WordPress experience). Experience with multiple marketing automation workflows and lead management processes. Intermediate knowledge of SEO, Google Analytics, and social media platforms. Ability to work independently and within a team, ensuring meeting goals and commitments. Proficiency in content marketing, social media management, and project management. Strong writing, editing, and proofreading skills with attention to detail. Experience in the healthcare industry, specifically health insurance and/or care management, is a plus. Familiarity with marketing automation platforms, SEO best practices, and content optimization techniques. Creative problem solver with strong organizational skills.Duties And ResponsibilitiesSocial Media Management: Develop and implement strategies to increase brand awareness and engagement. Create, schedule, and publish posts across various social platforms. Monitor channels and respond to inquiries promptly.Content Creation Collaborate with designers and subject matter experts to produce content for social media, blogs, webinars, and eBooks. Ensure all content aligns with the brand’s voice and messaging.Collaboration & Coordination Coordinate with external marketing agencies to ensure successful campaign execution. Work with internal teams to gather information for content creation and manage project timelines.Performance Monitoring Track and analyze metrics related to social media and content marketing. Provide regular reports with actionable insights to improve future campaigns. Repurpose content based on performance data.Marketing Automation And CRM Utilize HubSpot and Salesforce.com for lead management and marketing efforts. Power marketing automation workflows to drive engagement, conversions, and sales. Manage and optimize email campaigns, providing recommendations for improvement.SEO/SEM & Demand Generation Support SEO/SEM initiatives through keyword research and on-page optimization. Optimize demand generation campaigns with A/B testing and Martech integrations.General Marketing Support Assist in developing and executing marketing plans, campaigns, and events. Manage website content updates and other marketing channels. Collaborate with sales teams to identify and address marketing needs.Analytics & Reporting Monitor and report on key marketing metrics using analytics tools. Advocate for marketing automation best practices within the organization.