Conversion Specialist

Conversion Specialist Needed – Head Spa (Website + Booking Optimization)Description:We are a head spa in need of immediate website and booking help! updating our conversion and booking friction.We are looking for a conversion-focused specialist (not a general marketing agency) to:• Simplify homepage messaging• Restructure service menu into 3 clear anchor services• Reduce booking steps inside Boulevard• Improve mobile performance• Increase completed booking rate• Implement basic automation (rebooking, reminders, upsells)Deliverables:  •  Simplified homepage layout  •  Clear service hierarchy  •  Booking funnel audit + fix  •  Conversion recommendations implemented  •  Basic analytics tracking setupIdeal Experience:  •  Salon / spa / medspa experience preferred  •  Boulevard platform experience strongly preferred  •  Demonstrated before/after conversion results  •  Mobile-first optimization mindsetBudget:Project-based. Open to proposal.(We prefer fixed scope, not revenue share.)Please include:  •  Examples of similar businesses you’ve optimized  •  Measurable results (conversion increase %)  •  Your approach to reducing booking friction