Director of Paid Media, Social & Influencer Marketing

DescriptionPosition at CuisinartDirector of Paid Media, Social & Influencer MarketingPosition Summary:Drive Growth Through Modern, Social-first Media LeadershipWe are seeking a dynamic and forward-thinking Director of Paid Media, Social & Influencer Marketing to lead Cuisinart's full-funnel media ecosystem.This role sits at the intersection of brand building and performance marketing, responsible for accelerating growth by transforming how we connect with consumers across paid and owned channels. You will define and execute a modern, data-driven, social-first media strategy that fuels demand, strengthens brand equity, and maximizes marketing ROI across an increasingly complex consumer and retail landscape.This is a high-impact leadership role for a marketer who combines strategic vision, analytical rigor, media expertise and creative instinct-and thrives on building both brands and business results. The role partners cross-functionally with brand, creative, product, trade and retail media, and builds high-performing internal teams by fostering a culture of experimentation, collaboration, and continuous improvement.Key Responsibilities:Growth & Media StrategyDefine and lead Cuisinart's integrated, full-funnel media strategy to drive consumer acquisition, engagement, and revenue growthTranslate business objectives into clear, actionable media plans that balance brand building and performance outcomes, with emphasis on a social-first approachIdentify new growth opportunities across platforms, formats, and emerging technologies (including AI-driven targeting and personalization)Campaign & Channel LeadershipOversee cross-channel campaign strategy, activation, and optimization across paid digital, social, programmatic, search, and emerging mediaEnsure campaigns are powered by audience insights, real-time performance data, and rigorous testing frameworksContinuously improve media effectiveness, driving gains in efficiency, conversion, and scaleSocial and Influencer EcosystemLead a cohesive social and influencer strategy spanning organic content, creator partnerships, and paid amplificationShape Cuisinart's voice and presence across platforms, building brand affinity, cultural relevance, and community engagementGuide agencies and internal teams in developing breakthrough content that connects creatively and performs commerciallyCross Functional Leadership & Agency / Budget ManagementBuild, lead, and inspire a high-performing team of digital marketers, elevating capabilities across media, social, and analyticsPartner cross-functionally (Brand, Creative, Trade, eCommerce, Retail Media) to deliver integrated, consumer-first marketing programs. Champion and drive knowledge sharing and best practices across teams.Manage and optimize a significant media budget, ensuring investments are aligned to highest-return opportunitiesLead agency relationships to deliver best-in-class strategy, execution, and innovationHow Success Is MeasuredGrowth in revenue, market share, and customer acquisitionImprovements in media ROI / ROAS and marketing efficiencyIncreases in brand awareness, consideration, engagement, and consumer affinityAdvancement of Cuisinart's digital and data-driven marketing capabilitiesQualifications/skills:Leadership & StrategyProven ability to define and execute high-impact media and digital strategies that deliver measurable business resultsStrong commercial mindset with experience linking marketing performance to business outcomesMedia & Digital ExpertiseDeep expertise across paid media, social, influencer, and performance marketing ecosystemsExperience managing complex, multi-channel campaigns across digital platforms, retail and eCommerceData & Analytics FluencyAdvanced proficiency in analytics, attribution, and performance optimizationExperience leveraging data, insights, and AI-driven tools to inform decisions and improve outcomesCross-Functional InfluenceStrong collaborator with the ability to align diverse stakeholders and drive integrated executionExcellent communication skills, with the ability to present insights and recommendations to senior leadershipTeam DevelopmentExperienced people leader who builds high-performing teams and fosters a culture of innovation, accountability, and agility / continuous improvementThis is an opportunity to shape the future of marketing at one of the most trusted brands in the kitchen-redefining how we engage consumers, scale growth, and bring innovation to life through modern media.You won't just run campaigns-you'll help build the next generation of Cuisinart marketing.Environmental Factors:Working conditions are normal for an office environment.Must be able to sit for extended periods of time.Must be able to use computer keyboard and view a monitor for extended periods of time.This role requires on-site presence in our Stamford CT location Monday - Thursday and remote on Friday.What we offer:Comprehensive Medical/Dental/Vision plansGenerous Paid Time Off ProgramsLife & Disability InsuranceFSA/HSA/Dependent Care FSAPaid Parental Leave401k and company matchEAP & Employee Wellness ProgramsVolunteer Days Paid Time OffFree breakfast and lunch in the Stamford office