Director of Marketing

Position SummaryThe Director of Marketing for Chelsea Piers Connecticut is responsible for driving top-line revenue growth through the execution of a unified, strategic marketing approach across all business lines. This role leads day to day marketing strategy and execution across fitness, sports, camps, events, memberships, and partnerships, ensuring alignment with sales goals, business priorities, and overall performance targets.This individual serves as the central point of accountability for all marketing in Connecticut and is responsible for marketing performance and results across the business. They own local marketing execution while working in close alignment with Sales, Sports, and Finance leadership. The Director of Marketing partners with Chelsea Piers New York to align on brand and broader initiatives, while ensuring the Connecticut business has the focus, speed, and support needed to drive results. This role directly oversees the Connecticut-based marketing team member and serves as a core member of the Connecticut executive leadership team.Status: Full-Time, ExemptSchedule: In-Person at Chelsea Piers in Stamford, CTCompensation: Starting at $140,000 per year, commensurate with experienceKey ResponsibilitiesRevenue Growth and Strategic MarketingExecute a comprehensive, revenue-driven marketing strategy across all business linesAlign marketing efforts with sales goals, sports programming priorities, and budget targets to drive measurable revenue impact, in close partnership with Sports, Sales, and FinanceAssess the Connecticut marketing landscape and recommend how marketing should operate to best support the businessEstablish clear priorities, workflows, and timelines to drive execution and accountabilityTranslate business priorities into campaigns that drive measurable resultsIntegrated Marketing Across the Connecticut BusinessLead marketing execution across fitness, memberships, sports programs, camps, leagues, events, and partnershipsPartner directly with the central New York marketing team, VP of Sports, and VP of Fitness to align brand, campaigns, programming, and demand with overall business prioritiesEnsure marketing efforts are aligned with programming, capacity, and business priorities across all verticalsEnsure marketing efforts directly support participation, revenue, and overall business resultsCoordinate across departments to ensure consistent messaging and executionPartnerships and Sponsorships- Collaborate with Sales to ensure partners receive strong visibility and valueBrand and Demand GenerationExecute brand strategy and ensure consistency across all channels and touchpointsManage content, digital marketing, and campaign execution across ConnecticutOversee Connecticut digital user experience, including website content, landing pages, SEO/SEM strategy, and conversion optimization.Work closely with the New York marketing team to support and execute Connecticut's portion of paid media, CRM, and lifecycle marketing effortsOwn all in-building marketing, including signage, digital screens, and on-site messaging to drive awareness and revenueEnsure strong positioning of Chelsea Piers Connecticut within the local marketDevelop and execute local community and partnership marketing strategies to strengthen brand awareness, drive engagement, and increase participation across ConnecticutCustomer Growth and RetentionOwn the full marketing funnel across fitness, sports teams, leagues, classes, camps, events, parties, and all core business linesPartner with Sales, Sports, and Operations to drive acquisition, participation, and lifetime valueExecute strategies to grow and retain customers across memberships, sports, camps, and leaguesUse data and reporting to continuously optimize performanceConnecticut Execution and Platform AlignmentOwn day to day marketing execution for Chelsea Piers ConnecticutPartner with Chelsea Piers New York to align on brand standards and key initiativesLeverage the broader platform where it adds value, while ensuring Connecticut priorities are metProvide feedback and insights from Connecticut to inform broader strategyTeam Leadership and Cross-Functional AlignmentDirectly oversee and develop the Connecticut-based marketing team member, ensuring clear priorities, accountability, and performanceWork closely with Sales, Sports, and Finance to ensure coordinated executionBuild a culture of collaboration, urgency, and resultsEnsure strong communication and follow through across all initiativesManage Connecticut marketing budgets and allocate resources strategically to maximize performance and return on investment.Qualifications7–10 years of marketing experience in sports, fitness, hospitality, or multi revenue environmentsProven ability to execute marketing strategies that drive revenue and growthExperience working across multiple business lines and teamsStrong expertise in digital marketing, CRM, and analyticsStrong organizational and execution skills with attention to detailBenefitsComplimentary Chelsea Piers Fitness membershipProgramming discounts for you and your familyHealth, dental, and vision insurance401(k) contribution and matchingPaid vacation and sick timeFSA account and other voluntary benefit optionsFree access to LinkedIn LearningFree subscription to the Calm meditation appThis position is based at Chelsea Piers in Stamford, CTChelsea Piers is an Equal Opportunity Employer