Lead Web Strategist

A company is looking for a Lead Web Strategist, Developer Web Properties. Key Responsibilities Drive the web experience strategy and roadmap, aligning with marketing campaigns and business objectives Establish key web KPIs and lead a test-and-learn program to optimize web performance Develop project plans for web initiatives, coordinating across teams for successful delivery Required Qualifications 10+ years of experience in marketing operations, analytics, or related fields Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent experience Experience leading web strategy and optimization initiatives with measurable outcomes Strong cross-functional leadership skills and ability to manage multiple workstreams Experience with web analytics and experimentation tools