Director, eCommerce (Technical Focused)

We are seeking a strategic and execution-driven Director of eCommerce to own and evolve our digital flagship experience. This role sits at the intersection of product, technology, and digital merchandising, and will lead the roadmap that powers our online growth and revenue. This is not a traditional marketing eCommerce role - we are looking for a product-minded leader who can partner closely with developers and third-party vendors to continuously improve the customer journey, site performance, and conversion. You will be responsible for translating business goals into a best-in-class website experience that drives revenue, enhances brand storytelling, and scales with the business.About Roller RabbitWe are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today's Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!DescriptionAbout the RoleWe are seeking a strategic and execution-driven Director of eCommerce to own and evolve our digital flagship experience. This role sits at the intersection of product, technology, and digital merchandising, and will lead the roadmap that powers our online growth and revenue.This is not a traditional marketing eCommerce role - we are looking for a product-minded leader who can partner closely with developers and third-party vendors to continuously improve the customer journey, site performance, and conversion.You will be responsible for translating business goals into a best-in-class website experience that drives revenue, enhances brand storytelling, and scales with the business.What You'll OwnDigital Product Strategy & RoadmapDefine and lead the eCommerce product roadmap (including app)Translate company goals into site features, functionality, and improvementsPrioritize initiatives based on impact, feasibility, and ROIOwn and optimize the eCommerce tech stack and app ecosystem, identifying tools that improve efficiency and ROIWebsite Experience & Conversion OptimizationContinuously improve UX/UI, site performance, and conversionLead testing strategy including A/B testing, personalization, and experimentationIdentify friction points and opportunities across the full customer journeyChampion a customer-first mindset across all digital initiativesTechnical & Vendor LeadershipServe as the primary partner to developers and third-party vendors.Manage agency partnership to ensure timely, well-scoped, business-aligned development.Oversee testing/QA and all feature releases on website and app.Oversee integrations with platforms such as:Shopify PlusTapCartNosto (Search, personalization, and merchandising tools)Analytics and attribution platformsSubscription, loyalty, and retention toolsIn addition to othersEnsure site stability, scalability, and performanceData & Performance OwnershipOwn and report on key KPIs:Conversion rateRevenue and AOVCustomer acquisition and retentionSite speed and technical healthUse analytics and customer insights to drive decisions and prioritizationCross-Functional LeadershipPartner with Marketing, Creative, Merchandising, and OperationsAlign product initiatives with campaigns, launches, and merchandising strategyAdvocate for digital innovation across the organizationReport to the VP of eCommerce & MarketingWho You AreExperience5-10 years in eCommerce, Digital Product, or Product ManagementProven experience owning an eCommerce site roadmapExperience working closely with development teams and external vendorsStrong understanding of Shopify/Shopify PlusExperience with CRO, analytics, and experimentationSkillsStrategic thinker who is equally comfortable executingDeep understanding of UX, customer journeys, and online merchandisingHighly data-driven and comfortable using analytics toolsStrong project management and prioritization skillsExcellent communicator and cross-functional collaboratorBonus PointsExperience in fashion, lifestyle, or DTC brandsFamiliarity with personalization, subscriptions, or loyalty programsExperience scaling a high-growth eCommerce businessSuccess in This Role Looks LikeA clear and prioritized digital roadmapMeasurable improvements in conversion and revenueFaster, more effective collaboration with developers and vendorsA best-in-class, on-brand customer experienceBenefits:Medical, Dental & Vision insuranceHybrid work schedule - 3 days in officeUnlimited PTOPaid company holidaysSummer FridaysGenerous company discount and allowanceSalary