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Digital Media Sales Manager
, FLMarch 23rd, 2026
Gulf Coast NBC and Gulf Coast ABC, the Hearst-owned properties in fast-growing Fort Myers, FL, are looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs and Hearst's emerging digital products. If you have a passion for strategic digital selling, have experience with new media and enjoy staying up to date with its evolution, including AI driven revenue tools, this customer-focused position leading a strong and successful team is ideal for you. You will report to the Sales Director.ResponsibilitiesPrepare and implement individual advertiser account strategy including revenue goalsMeet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goalsIn partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetingsEvaluate seller performance and provide feedbackBe a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelinesRespond to Request For Proposals (RFPs); meet client deadlinesMeet with clients to develop/strengthen business relationships; improve client retentionDevelop/strengthen business relationships with important station vendorsSupport local sellers in sales presentations to multiple points of contact with client/agency personnelDevelop and produce non-traditional revenue and new sales programsManage multiple expense budgets related to digital projectsWork in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goalsProvide training to Local and National sellersWork with Digital Client Specialist and campaign managers to ensure audience delivery and creative assets of clients are met.Ensure that all necessary sales presentations are comprehensive and available in advance of the selling windowMaintain current and accurate revenue forecasts by accountReview new insertion ordersRequirementsHave a complete understanding of current digital marketing strategies including synergist values with other media.Understanding of pricing and inventory management principlesDissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning responseProspect, meet with, and close business with new station clientsHave the skills to manage othersUnderstand the digital landscape and competitive productsPossess strong organizational skillsProficiency with Wide Orbit, Kantar, and One Domain/WO Media OfficeValid driver's license and reliable automobileRelated military experience will be consideredValues in ActionAt Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.BenefitsHearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needs
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