Digital Advertising Coordinator

Are you a Results-driven Digital Advertiser with 3+ years of experience developing, executing, and optimizing multi-channel paid media campaigns. Do you have proven expertise in managing digital advertising initiatives across paid search, paid social, display, and emerging platforms, with a strong emphasis on data-driven performance optimization using Google Analytics 4 (GA4) and advanced tracking methodologies.Key Responsibilities & Expertise:Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and other digital channels to drive lead generation, and appointmentsManage and optimize monthly ad spend, improving ROAS, lowering CPC, and maximizing conversion efficiencyImplement and configure GA4 tracking, conversion events, and custom reporting dashboards to ensure accurate performance attribution and actionable insightsUtilize Google Tag Manager to deploy tracking pixels, event triggers, and enhanced measurement frameworksConduct in-depth performance analysis, leveraging GA4, and CRM data to refine audience targeting, creative strategy, and budget allocationDeliver performance reports and business recommendationsCollaborate cross-functionally with internal teams to ensure seamless campaign execution and optimizationContinuously test and scale campaigns using A/B testing frameworks, and audience segmentationRequirements:Paid Search & Paid Social Campaign ManagementGoogle Analytics 4 (GA4) Implementation & ReportingConversion Tracking & Attribution ModelingGoogle Tag ManagerPerformance Optimization & ROAS ImprovementData-Driven Decision MakingHigh level of communication, organizational, and follow-through skillsExperience with Pardot and Salesforce a plusExperience in the Financial Services area is a plus4 Year college degree