Remote Paid Advertising Strategist [B2B Industry Experience]

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity. Job Title: Remote Paid Advertising Strategist [B2B Industry Experience] (100% Work From Home) Location: Remote from Latin AmericaPosition Type: Full-timeSalary: $3,000 – $5,000 USD/month Schedule: Monday - Friday, 8:30 AM – 5:30 PM (Standard 40 hours per week) Job Overview: Our Client is a high-growth, technology-driven digital marketing agency with a specialized focus on the B2B Industry. They excel at helping business-to-business brands navigate complex sales cycles through sophisticated performance marketing and lead generation strategies. By utilizing a proprietary technology ecosystem and AI-enhanced workflows, Our Client provides high-impact solutions that align marketing results with long-term business growth and ROI. The Role Our Client is seeking a Paid Advertising Strategist to own the execution, performance, and growth of campaigns within their B2B book of business. This role is designed for a self-starter who is oriented toward client success and can autonomously manage the full lifecycle of paid media accounts. The Strategist works closely with account leadership to evolve service strategies while taking hands-on responsibility for keyword research, ad copy development, bid optimizations, and routine campaign management. The ideal candidate excels at providing forward-thinking insights and understands the specific levers to pull to drive high-quality lead generation and performance in the B2B space. Key Responsibilities Campaign Ownership & Execution Fully owns and executes performance marketing via paid social and paid media native platforms (LinkedIn Ads, Meta, Google Ads, Bing Ads, etc.).Manages all client budgets with precise pacing and provides expert advice on budget changes to maximize ROI and lead quality.Ensures 100% on-time delivery of builds and production with rigorous QA to prevent any revenue-impacting errors.Leads continuous optimizations to improve performance metrics relative to client-specific B2B goals and conversion targets. Strategic Communication & Reporting Acts as the primary internal contact for team communication regarding performance, strategy recommendations, and deliverables.Provides weekly progress recaps to clients, outlining performance insights and actionable future recommendations.Maintains client testing roadmaps and ensures the seamless execution of project next steps.Leverages data to "tell a story," articulating complex results to key stakeholders with clear, defined next steps. Marketing & Business Strategy Demonstrates a complete understanding of the full marketing funnel and how to execute it effectively via paid media for B2B audiences.Navigates roadblocks and adapts strategies to changing market landscapes to achieve desired outcomes.Employs AI technologies and proprietary ecosystem tools to enhance and optimize business processes. Required Qualifications Experience: 2–3 years of digital marketing experience, with at least 1–2 years in an agency setting.Technical Expertise: 2–3 years of hands-on experience with at least 2+ major paid advertising channels (LinkedIn and Google/Bing experience is highly preferred for B2B).Specialization: Experience in campaign development, including bid optimization, keyword research, ad copy development, and lead generation strategy.Tools: Proficiency in Google Analytics and the Google/Microsoft Office Suites.Communication: Strong written and verbal English skills; highly confident in client-facing presentations and internal team collaboration.Traits: Self-motivated, proactive, and detail-oriented with excellent time-management skills. Benefits B2B Specialization: Gain deep experience in high-value B2B lead generation and account-based marketing.Innovative Environment: Utilize advanced AI-integrated workflows and proprietary marketing technology.Remote Growth: Work 100% from home while integrated into a top-performing US team.Long-Term Stability: Opportunity for a long-lasting career with a stable and growing organization. Key Performance Indicators (KPIs) Workload Mastery: Managing a full client book (typically indicated by $28K revenue per employee).Retention: Achieving a 90% client retention rate, evaluated biannually.Output: Maintaining excellence in channel production and seamless cross-channel collaboration.