Senior Product Marketing Manager – Rocket Pro, B2B

Job Description: Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.Requirements: 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategyBachelor's degree in marketing, business, or related field (or equivalent competency)Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy developmentProven ability to translate complex technical solutions into compelling market narrativesProven track record of partnering effectively with product, sales, and executive leadership on strategic initiativesExperience in financial services, fintech, or B2B SaaS environments (preferred)Expertise in market research, competitive intelligence, and positioning frameworks (preferred)Experience managing cross-functional partnerships and influencing without direct authority (preferred)Knowledge of broker and partner ecosystems and channel marketing strategies (preferred)Benefits: health and well-being support for you and your familyhealthcare benefits401K retirement planpaid-time off