Director of Lifecycle Marketing

Job Description: Own and deliver 30–40%+ of total company revenue through lifecycle channelsBuild and execute a high-frequency, high-conversion campaign calendarDecide what products, offers, and promotions get deployed based on performance dataDrive first purchase, repeat purchase, and subscription conversionPartner with leadership to define and evolve subscription strategy at a strategic levelImprove rebill rates, churn reduction, and subscriber LTVLead direct-response messaging strategy across Email and SMSOwn reporting and performance analysis across lifecycle channels: Revenue per send / per subscriberBuild a closed-loop feedback system: Insights → Hypothesis → Test → ScaleDevelop a predictable, repeatable system for revenue generation and optimizationRequirements: 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription businessProven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented listsDemonstrated success driving 30%+ of company revenue from Email/SMSDeep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)Strong background in direct response marketing (copy, offers, conversion strategy)Experience owning subscription performance and retention optimizationStrong technical fluency: Deliverability best practicesData flows, tracking, and integrationsAnalytical mindset with ability to translate data into action quicklyAbility to operate both strategically and tactically (player-coach).Benefits: Competitive base salaryPerformance bonus tied directly to: Email/SMS revenue contributionSubscription growth and retention metrics