Director of Product Management

Is This You?You see patterns before other people see problems.You instinctively think in systems, portfolios, tradeoffs, and sequencing.You care deeply about customers, but not in an abstract way. You want to know exactly why they buy, what frustrates them, and what makes them choose one product over another.You don’t need consensus to move. You gather the inputs, make the call, and own the outcome.You’d rather simplify a product line than endlessly add to it.You’re commercially minded. Product isn’t art class. It has to win in the market and make money.You can move from high-level strategy to microscopic execution detail without losing momentum.Your communication is direct, structured, and clear. People know where things stand after talking to you.If that sounds familiar, keep reading.About FlooretFlooret is the largest digital flooring brand in the United States, and we’re rewriting how a flooring company gets built.Premium look. Everyday price. Designer-curated product, engineered better than legacy flooring, sold with a buying experience the category has never seen.A real brand, not a category SKU. Demand is pulled by brand, not chased with price. We invest in storytelling, design, and creator partnerships, and the market rewards us for it.Profitable, growing, and disciplined. Record top- and bottom-line years behind us, with strong momentum carrying into 2026. We scale without giving up unit economics.A multi-channel breakout in front of us. Our D2C engine is funding aggressive expansion across big-box retail, marketplaces, a fast-growing Partner+ program, and a Commercial business with real pipeline and growing revenue.Product launches that move the category. Provence Natural Hardwood, TrueStep Treads, and a deep pipeline behind them. We launch what nobody else can.Speed is the moat. EOS-run, in-person in Grapevine. Lean team. Real accountability. Real wins. We move with urgency because most decisions are reversible. We measure ourselves on outcomes, not activity.If you’ve ever wanted to shape the product strategy behind a category-defining brand expanding across DTC, retail, and commercial channels simultaneously, this is that seat.The RoleThe Director of Product Management owns the strategic direction of Flooret’s product portfolio across DTC, Commercial, and Retail channels. You are responsible for deciding what we build, why we build it, when we launch it, and how the portfolio evolves over time. You’ll work closely with Product Engineering, Procurement, Marketing, Sales, Operations, and Customer Experience to turn market opportunities into products customers obsess over.You are not here to babysit projects. You are here to drive clarity, sharpen decisions, improve the portfolio, and push the business forward.What You’ll OwnProduct Strategy & Roadmap. Build and manage the long-range roadmap across DTC, Commercial, and Retail. Balance customer demand, brand direction, operational realities, and financial outcomes.Portfolio Management. Own the lifecycle of the assortment: introductions, expansions, refreshes, simplifications, and retirements. Constantly evaluate what deserves more investment and what should disappear.Customer & Market Insight. Analyze reviews, installer feedback, surveys, competitive positioning, design trends, and CX data. Translate signals into actionable product direction.Product Launch Leadership. Drive the product launch framework from concept approval through launch readiness. Ensure launches are coordinated, disciplined, and commercially successful.Cross-Functional Alignment. Work across Product Engineering, Procurement, Marketing, Sales, Supply Chain, Operations, and Customer Support to keep execution aligned and moving.Decision Frameworks & Process. Build structure around prioritization, product evaluation, launch readiness, and roadmap planning so the company can move faster with less ambiguity.Product Performance. Conduct recurring portfolio reviews evaluating customer sentiment, margins, sales performance, and assortment health. Recommend changes based on evidence, not attachment.What We Require5+ years of product management experience in retail, consumer goods, home improvement, or design-driven brands.Experience owning product strategy, roadmap development, or portfolio management.Strong commercial instincts and analytical ability. You can connect customer behavior, operational constraints, and financial outcomes.Demonstrated ability to lead cross-functional initiatives across engineering, procurement, operations, marketing, and sales.Strong prioritization skills. You understand that saying no is part of the job.Clear, direct communication. Complexity gets simpler after you explain it.Strongly PreferredExperience in DTC, Retail, or Commercial channel environments.Experience managing physical product portfolios with sourcing, supply chain, or manufacturing complexity.Experience building or improving structured product development and launch processes.MBA or equivalent strategic/operational training.Who Thrives In This SeatFlooret is a fast-moving company with high standards and very little patience for bureaucracy. You’ll succeed here if:You make decisions. Ambiguity doesn’t paralyze you. You gather the inputs, make the call, and adjust quickly if reality changes.You think commercially. You care about product-market fit, but you also care about margins, operational simplicity, inventory health, and scalability.You’re relentlessly curious about customers. Reviews, complaints, installer conversations, trends, buying behavior — you want all of it.You simplify. Your instinct is to create focus, not complexity. Fewer, better products beats bloated assortments.You operate independently. You don’t wait around for detailed instructions. You create structure where structure is missing.You can handle tension. Product decisions involve tradeoffs. You’re comfortable challenging assumptions and being challenged back.You move with urgency. You understand most decisions are reversible and momentum matters.You care about execution. A roadmap means nothing if launches are sloppy, timelines slip, or cross-functional teams are misaligned.CompensationCompetitive base salary and benefits, commensurate with experience. We’ll talk numbers in the first conversation.LogisticsFull-time, in-office at our Grapevine, Texas headquarters. This role is not remote.