Marketing Director

Versatile High-Performance Coatings is seeking a results-driven Director of Marketing to lead and own the full marketing function, with a primary focus on revenue growth, new customer acquisition, and performance optimization across all channels.You will lead the entire marketing function—paid media, ecommerce, email, social, and content—with clear accountability for revenue performance. This is a hands-on leadership role for someone who can both build strategy and execute in a fast-moving, owner-led environment.This role reports directly to the President and plays a critical role in shaping the company’s growth trajectory.Key ResponsibilitiesOwn and execute a full-funnel marketing strategy focused on acquisition and retentionLead paid media (Google, Meta, B2B channels) with direct ROAS accountabilityManage and optimize e-commerce website performance and conversion ratesBuild and scale email marketing and lifecycle campaignsOversee social media and content strategy tied to measurable outcomesPartner with Sales and Operations on launches, pricing, and promotionsOwn and optimize the marketing budget for maximum returnDeliver weekly performance reporting with clear action plansLead, develop, and manage a high-performing marketing teamLead, manage, and execute events and tradeshowsWhat You BringProven success leading marketing in B2B + ecommerce environmentsStrong hands-on experience with paid media (Google Ads, Meta) and ROAS ownershipExpertise in email marketing, CRM, and lifecycle campaigns Experience managing and developing multi-disciplinary marketing teamsStrong analytical mindset—able to interpret data and make decisive callsComfortable operating in a fast-paced, entrepreneurial environmentExperience marketing to contractors, trades, or dealer networks is a plusQualifications7+ years of progressive marketing experience with revenue ownership3+ years of team leadership experienceStrong expertise in paid media, email marketing, and e-commerceProficiency in Google Ads, Meta, HubSpot/MailChimp, and Google AnalyticsHighly analytical with strong decision-making skillsE-commerce experience requiredExperience in contractor, trade, or dealer markets is a plusWhy Join Versatile?This isn’t a brand-awareness role—it’s a growth leadership role. You’ll have direct visibility with executive leadership, full ownership of marketing performance, and the opportunity to build a marketing engine that drives real business results.Employee PerksCompetitive CompensationWe offer market-driven pay to attract and retain top talent.Comprehensive Benefits PackageIncludes medical coverage supported by a company-funded HRA, paid telemedicine and health advocacy services, HSA and FSA options, dental and vision insurance, paid short-term disability, long-term disability, company-paid basic life and AD&D insurance, and access to supplemental life, critical illness, and accident coverage.Flexible PTO ProgramTake the time you need with our flexible paid-time-off policy.401(k) With Employer MatchGrow your retirement savings with a competitive 4% company matchPartner Incentive ProgramRewarding performance and partnership through incentive opportunities.Exclusive Sports PerksEnjoy premium tickets—including food, drinks, and VIP suite access with premium parking—to Dallas Mavericks, Texas Rangers, and Dallas Stars games.Ready to Drive the Growth of a Powerhouse Brand?If you are motivated by measurable impact and passionate about delivering exceptional brand experiences, we would love to meet you.Apply today and help us build the future of Versatile High-Performance Coatings