Director, Fan Strategy & Planning

Please note: This role is being managed directly by our internal team. We are not engaging external recruiters or agencies at this time.DIRECTOR, FAN STRATEGY & PLANNING 5&2 Studios connects people around the world to stories from the Bible through uniquely human and authentic storytelling. Founded by Dallas Jenkins following the global success of The Chosen, 5&2 has expanded into producing both scripted and unscripted series, an animated series, and an expansive library of digital content. The independent studio also manages its own distribution, marketing, studio facilities, and consumer product line.Are you a campaign conductor with a strategic soul and a heart for purpose-driven creative? Do you see the marketing forest and the trees—mapping long-term brand growth while overseeing day-to-day excellence? Are you fueled by data and obsessed with serving fans?We’re looking for a mission-minded marketing strategy leader to serve across a variety of entertainment and retail products and experiences. You’ll partner across every corner of 5&2 Studios, bridging storytelling, strategy, and stewardship to create meaningful moments that move hearts…and metrics.This isn’t just about overseeing big ideas. It’s about building integrated marketing ecosystems that feel human, hopeful, and high-impact.This role reports to the Senior Director of Strategy & Planning and is remote with some travel required.THIS MAY BE THE ROLE FOR YOU IF… You have a strategic mind that sees the big picture and crafts integrated, long-term marketing plans.Collaboration is your superpower—you thrive in cross-functional settings and create alignment.You’re data-driven and know how to make insight-led decisions.You speak fluent storytelling—turning vision into compelling, purpose-filled campaigns.You manage budgets with intention, optimizing impact while stewarding resources wisely.Fast-paced environments excite you—and you can pivot quickly when priorities shift.You take ownership, from ideation to execution, and always seek ways to innovate.You’re passionate about sharing Jesus’ story with the world and see your work as ministry.You have deep brand or entertainment experience as a key leader in marketing programs and initiatives.WHAT YOU’LL OWNStrategic LeadershipLead marketing strategy and briefing for assigned IP and product lines inside 5&2 Studios.Own the Go To Market strategy for your assigned IP and brands, orchestrating marketing plans across teams as you shepherd the work from brief to completion.Partner with content, commercial, and audience-development teams to prioritize marketing investments and plan multichannel rollouts.Cross‑Functional CollaborationServe as a key connector across brand, creative, social, DTC, product, live events, and studio leadership.Ensure experiential and content efforts are seamlessly aligned with content premieres, livestreams, and show campaigns to maximize impactData‑Driven Decision MakingOwn our fan data, partnering with external research and creative agencies to ensure our campaigns are laser-focused on driving fan engagement and growthLeverage comprehensive analytics to rigorously assess performance and continually optimize campaigns.Oversee A/B testing, conduct post-mortems, and drive iterative improvements across all messaging and channels.Budget & Vendor ManagementOwn and strategically allocate your projects’ marketing budgets across strategy, campaigns, DTC, merchandise, and events.Select, onboard, and manage external agencies and vendors, ensuring high-quality output and strong partnershipsSet clear performance benchmarks and hold all initiatives accountable for measurable results.Brand AmbassadorRepresent The Chosen brand, mission, voice, and values—both internally and externally.Act as a key spokesperson as needed at Chosen Con, partner events, livestreams, and press engagements.WHAT YOU BRING: 7-10 years of marketing experience in major international brands, media, entertainment, and/or content.Demonstrated history of delivering integrated, measurable campaigns across digital and experiential channels.Deep knowledge of GTM strategy, audience engagement, and lifecycle marketing.Proficient in marketing analytics, CRM/lifecycle platforms, and performance tracking.An excellent storyteller and communicator— both written, verbal, and interpersonal.Passionate about The Chosen mission and eager to integrate faith and media in your work.5&2 BRAND VALUESAuthenticity: We speak honestly, we’re straightforward and real. Our marketing should never sound market-y. We don’t make promises we can’t keep or cut corners that sacrifice our vision. If a problem arises, we own up to it quickly and truthfully. We stay true to who we are, even if it means losing viewers in the process.Intimate: We engage with our audience in a one-on-one conversation. Picture a person in your mind – they're sitting across from you, sinking into a comfy leather chair. All you're doing is having a conversation (even in headlines) with this one person. We speak directly and personally.Disruptive: we are not bound by tradition; we are telling an old story in a new way. From our content and storytelling to our approach to fundraising and free streaming, The Chosen drips disruptiveness. We are forward-thinking - if there's a new way to do something, we'll give it a shot. Contrarian, but kind. We always keep one foot outside of our comfort zones and aren't afraid to challenge the status quo.Playful: Sometimes you gotta stir up the water. “Playful” means that we don’t take ourselves too seriously. The Chosen tells the story of Jesus and His disciples the way they were – human, with all of the quirks and personality that comes with it. Our humor is witty and relatable with just the right amount of snark. We are cheeky and warm, not vulgar or disrespectful.THE EXTRAS YOU DESERVE:We believe in rewarding our team with some serious perks! Here's what you can look forward to:Unlimited Time Off & 12 Paid Holidays: Work hard, play harder—enjoy unlimited time off and twelve holidays on us.Company-Paid Health, Dental & Vision: Your health matters—enjoy comprehensive coverage on us, with your dependents getting the same sweet deals! The Chosen will cover apx. 85% of your monthly health coverage costs.401(k) with up to 6% Company Match: We’ll help you grow your savings with a solid company match.Paid New Child Leave: We’ve got your back during the most special moments with paid time off for new moms and dads.Employer-Paid Life, LTD, & STD Insurance: Peace of mind, guaranteed—our insurance coverage takes care of the big stuff.Merchandise Discounts for You & Your Family: Gear up with sweet deals on our swag—your family can join in too!Wellness Perks: Stay happy and healthy with wellness goodies that keep you in tip-top shape.Travel Opportunities: Pack your bags! Opportunities to travel to internal activations like theatrical premieres, ChosenCon, and our annual staff retreat are on the way! Not to mention opportunities to help on set and see The Chosen being produced in real-time.The latest tech from Apple to make sure your at-home setup is top-notchThese extras are our way of saying, “Welcome to the team, we’re thrilled to have you!”