Lifecycle Marketing Manager (Email & CRM Operations)

About the CompanyAt RENPHO, our mission is to make wellness accessible, practical, and part of everyday life. We design smart, user-friendly products—from body composition scales to massage and fitness devices—that seamlessly integrate technology with personal well-being.Since our founding in 2016, RENPHO has grown into a leading global brand in consumer health technology, serving over 20 million users worldwide. Our products are trusted by customers across major marketplaces, including Amazon, where we have established a strong market presence.As we continue to expand globally, we remain focused on innovation, data-driven insights, and delivering meaningful experiences that help people better understand and improve their wellness and health journey .About the RoleRenpho is seeking a Lifecycle Marketing Manager to own the execution and optimization of customer communication across email and SMS.This role will ensure consistent, timely, and relevant messaging throughout the customer journey, from initial engagement through post-purchase and reactivation. Working closely with the DTC team, this role will support key business initiatives by improving how and when we communicate with our customers.Key ResponsibilitiesBuild and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.), ensuring consistent communication across key customer stagesExecute weekly email and SMS campaigns aligned with DTC priorities, including promotions, product launches, and seasonal momentsDevelop and apply customer segmentation to improve targeting, personalization, and overall relevance of messagingMaintain CRM platform operations, including campaign setup, data quality, and deliverability standardsTrack performance across campaigns and flows, providing insights to support ongoing optimization and testingPartner with DTC, Creative, and Web teams to ensure accurate, timely, and consistent execution across all customer touchpointsQualifications3–5+ years in email marketing, CRM, or lifecycle marketing within DTCHands-on experience with Klaviyo or similar platformsExperience building and managing automated lifecycle flowsStrong execution skills with attention to detail and follow-throughBasic understanding of segmentation, testing, and campaign performanceClear written communication skills for North American audiencesWhat Success Looks LikeConsistent execution of campaigns and lifecycle flows across key business momentsImproved structure and coverage of lifecycle communication across the customer journeyStrong CRM platform organization, data quality, and deliverabilityClear visibility into performance to support DTC decision-making