Vice President of Marketing
About TouchCareTouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.The RoleTouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth.This role will partner directly with the executive team to evolve into a structured, marketing-driven growth engine. The marketing team is currently made up of creative and brand leader, a content writer, and an events manager. You will own the full funnel—from demand through pipeline and engagement—and operate as a true business partner to sales and leadership.This is a hands-on builder role. We’re looking for someone who is equally comfortable setting strategy and executing, thrives in fast-paced environments, and is energized by building from the ground up.What You’ll DoBuild & Scale the Growth EngineDesign and execute a full-funnel B2B growth strategy across demand generation and lifecycle marketingOwn marketing-sourced pipeline and revenue targetsEstablish clear KPIs, reporting, and operating cadence across the funnelPartner with Sales to ensure alignment on pipeline generation and conversionOwn Go-To-MarketTranslate complex healthcare navigation solutions into clear, differentiated, and compelling messagingDevelop verticalized GTM strategies across employer and broker segmentsPartner with Design, Product, and Sales to launch and commercialize new offeringsDrive Member Engagement & RetentionBuild strategies that drive activation, engagement, and retention in a B2B2C modelEnsure continuity from employer sale → member experiencePartner with Client Success and Operations to optimize engagement and utilizationElevate Brand Reputation & ContentEstablish TouchCare as a category leader in HealthTech and benefits navigationBuild a content engine that supports demand generation, brand authority, and sales enablementEnsure consistency of voice, positioning, and storytelling across all channelsBuild & Lead the TeamBuild, mentor, and scale a team across Content and Design Operate as a player-coach, stepping in where needed to drive executionDrive cross-functional alignment across Sales, Product, Client Success, and LeadershipWhat You Bring10+ years of marketing leadership experience in high-growth or VC-backed environmentsProven track record building marketing functions from early-stage to scalable growth enginesExperience transitioning from sales rep led sales to structured, repeatable systems powered by marketing effortsDeep expertise in:Demand generation and pipeline ownershipProduct marketing and commercializationCustomer/member engagement and lifecycle marketingExperience in broker or employer channels (strongly preferred)Hands-on experience with modern GTM tech stacks (Salesforce, Mailchimp, Heymarket , AI tools, etc.)Core CompetenciesBuilder Mentality: Bias for action; thrives in ambiguity and builds from zeroData-Driven Operator: Connects marketing and sales into one growth systemStrategic Storyteller: Translates customer insight into differentiated positioningOwnership Mindset: Takes accountability for results and drives solutionsPlayer-Coach Leadership: Balances strategy with hands-on executionWhat We OfferCompetitive base salary commensurate with experienceOpportunity to build and shape company culture from day oneDirect impact on improving financial wellness for thousands of employeesFlexible benefits packageWhy Join Us?Impactful Growth: Lead the expansion of specialized services that provide critical support to members during complex life events.Collaborative Environment: Work closely with a supportive team across Sales, Client Success, Product, and Marketing.Strategic Leadership: Shape the go-to-market strategy and future evolution of TouchCare’s specialized portfolio.Location: This position will be in-person, 5 days a week in the Stamford office.