National Multi-Family Sales Manager
Position Overview
The National Multifamily Sales Manager will lead Allura's strategy and revenue growth within the multifamily housing segment across the United States. This role is responsible for developing relationships with national and regional developers, builders, architects, and general contractors to drive product specification and increase market share within large-scale multifamily construction projects.
This position will partner closely with regional Territory Sales Managers and sales leadership to convert specifications into revenue and expand Allura's presence in the multifamily housing market.
Reporting Structure
Reports To: VP of Sales
Direct reports: 2+
Works Closely With
Regional Territory Sales Managers
Sales Operations & Enablement
Marketing & Product Management
Technical Services
Executive Sales Leadership
This role will act as the national subject matter expert for the multifamily segment and support regional teams in converting large project opportunities.
Key Responsibilities
National Multifamily Strategy
Develop and execute a national sales strategy focused on multifamily construction.
Identify and engage key national developers, builders, and ownership groups.
Position Allura products for specification within new construction and renovation projects.
Strategic Account Development
Build relationships with national and regional multifamily developers and general contractors.
Manage strategic national accounts and project pipelines.
Influence product specifications through architects and design firms.
Revenue Growth
Drive revenue growth within the multifamily segment through specification and project conversion.
Support Territory Sales Managers in securing large multifamily project opportunities.
Pipeline & Market Intelligence
Track multifamily construction pipelines and project opportunities.
Maintain accurate project tracking within CRM systems.
Provide market feedback and competitive insights to leadership.
Industry Engagement
Represent the company at multifamily housing events and industry associations.
Build visibility with developers, architects, and builders.
Target Candidate Profile
Required Experience
7-10+ years of experience selling building materials or construction products.
Strong experience selling into the multifamily housing segment.
Demonstrated success with specification sales and project-based selling.
Experience managing national or strategic accounts.
Key Relationships
Successful candidates will have existing relationships with
Multifamily developers
General contractors
Architects and design firms
National or regional builder groups