Specialist, Social Media & Content

Social Media & Content Specialist The Social Med & Content Specialist will manage the day-to-day operations of the brand’s network social media channels, ensuring consistent and engaging messaging. This role will also support growth initiatives, including recruiting and retention efforts, product marketing, company and industry news, and help with overall video and graphic content creation supporting both network and consumer-facing content. Develop relevant content topics to reach a B2B audience; including real estate agents, brokers and potential franchise owners. Create content consistent with the overall Recruiting and Retention strategies and manage a detailed editorial calendar. Stay connected with internal teams—including Growth Marketing, RU, and Product/Innovation—to stay informed on new initiatives and launches, and to identify opportunities for impactful content. Create engaging video and static content to support the network and consumer social channels Use the MAXEngage tool to review submissions and curate high-quality content suitable for sharing on the brand’s social media channels. Collaborates with the social media team to brainstorm, compile and publish content across platforms. Assist with community management and escalation matters while actively engaging with comments and interactions across social channels to foster connection and build up our community. Collaborate across departments to integrate marketing ideas into overall social content and ensure all stakeholders are aligned and have approved key pieces. Monitor trends in social media tools, applications, channels, design and strategy. Other duties, tasks and responsibilities as assigned or needed by the business Knowledge, Skills, & Abilities An entrepreneurial spirit Effective communications that support proficient project management Strong sense of ownership and urgency to take projects from concept to implementation Demonstrated ability to manage a project to provide deliverables within specified timeframe Strong relationship-building skills and ability to communicate effectively with peers and network affiliates Extensive knowledge of mainstream and emerging social channels (Facebook, TikTok, X, LinkedIn, Instagram, YouTube) Experience using a social media management and listening platform such as Emplifi, SproutSocial, Hootsuite, etc. Qualifications BS/BA degree in marketing, advertising, communications, or equivalent 3-5 years of experience in marketing or communications Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.